"K-Culture Attracts 1 Million US Tourists" Ministry of Culture and Tourism Organization Hold K-Tourism Roadshow

KCON LA 2023 Connection, 20,000 Visitors Attend
"Aiming to Attract 1 Million American Tourists This Year, Customized Marketing to Be Implemented"

More than 20,000 visitors attended the 'K-Tourism Roadshow' held in conjunction with the K-pop concert 'KCON LA 2023,' demonstrating strong interest in Korea.

K-Tourism Roadshow in progress in LA.
[Photo by Korea Tourism Organization]

On the 23rd, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced that the 'K-Tourism Roadshow' was held at the LA Convention Center in the United States from the 18th to the 22nd (local time).

This roadshow was the second event held in the U.S. following New York in July, where 20,000 visitors experienced various Korean tourism contents.

The U.S. ranks third in the number of foreign tourists visiting Korea in the first half of the year (approximately 510,000 visitors). In particular, the number of U.S. K-culture fans, a strong potential demand for K-tourism, reaches about 16 million, the largest scale in the Western world.

On-site, products targeting K-pop fandom linked with K-pop dance classes attracted the greatest attention. The 'One Month Living in Korea Program,' which includes Korean language and Taekwondo training and stays in Hanok (traditional Korean houses), also received great interest and positive responses from the local MZ generation (those born from the early 1980s to early 2000s).

Events such as the 100 Selected K-Culture Tourism Events for the Year of Visit Korea, 10 Selected Blue House Tourism Courses, and the 2030 Busan World Expo were also introduced. Food sampling events featuring local specialties from Gyeongnam, Jeonnam, and Busan, as well as an online domestic tourism experience event using the game 'Black Desert: Land of the Morning,' were conducted.

On the 22nd, a business consultation meeting and Korean tourism briefing were held at the LA Biltmore Hotel with about 150 key figures from the U.S. travel industry. Major travel agencies and airlines from Korea and the U.S. participated, conducting over 200 consultations, facilitating active networking.

The Korea Tourism Organization is conducting roadshows in 15 major cities worldwide to intensively promote the appeal of Korean tourism in celebration of the '2023-2024 Visit Korea Year.'

A representative from the Korea Tourism Organization stated, "Our goal for attracting American tourists this year is one million. To achieve this, we will continue targeted marketing aimed at K-culture fandom, Korean diaspora, and students."

This content was produced with the assistance of AI translation services.