SK Stoa Selects Final Members of Fashion PB Public Model 'Helen Karen Queen 2nd Generation'

SK Stoa announced on the 23rd that it has finalized the selection of six members for the 2nd generation of the general public models for its fashion private brand ‘HELLEN KAREN’ called ‘HELLEN KAREN Queen.’

HELLEN KAREN Queen was planned to select general public models representing each generation from their 40s to 60s, the main customer base of TV shopping, to deliver a more approachable brand image.

Last year, the first generation of six HELLEN KAREN Queens participated in activities such as makeover shoots, short-form video production, and TV shopping broadcasts over about four months, greatly helping to raise awareness of the HELLEN KAREN brand.

This year, SK Stoa also held a contest starting in June to select the 2nd generation of HELLEN KAREN Queens, through which a total of six members were chosen. The company plans to continue the success of HELLEN KAREN during the F/W (Fall/Winter) season by engaging in various activities with them.

The 2nd generation HELLEN KAREN Queens completed their first schedules, including makeup and styling as well as makeover profile shoots. The materials produced through the makeover shoots will be displayed as bus stop advertisements near the residences of the six 2nd generation HELLEN KAREN Queens.

In addition, they will promote HELLEN KAREN through diverse activities such as ‘Class Day’ to learn styling techniques and content trends, mobile live commerce broadcasts, TV shopping appearances, and F/W season HELLEN KAREN photo shoots.

Kim Hyung-jun, head of SK Stoa’s Commerce Business Group 2, said, “To get closer to the customers of HELLEN KAREN, one of SK Stoa’s key brands, we have once again selected general public models this year,” adding, “We will continue to support the successful activities of the six ‘HELLEN KAREN Queens’ and strive to further increase brand awareness.”

This content was produced with the assistance of AI translation services.