Mezzomedia Produces 5 Outstanding Cases in Naver Advertising Contest
Five Cases Including L'Or?al Korea in the Performance DA Sector
"Leading the Digital Advertising Industry"
CJ ENM's digital marketing company Mezzo Media announced on the 22nd that it produced a total of five outstanding cases in Naver's 'Naver Advertising Best Practice Contest,' including one BEST, one GOOD, and three LIKE awards.
The contest is an event that discovers and awards excellent cases that improved campaign performance using Naver advertising solutions. It is held for advertisers who directly run ads or official partners of Naver advertising. The award categories include ▲Performance-based DA (Performance-based Display Advertising) ▲Brand Search Synergy Report ▲Shopping Search Ads ▲Power Link, with one BEST, five GOOD, and ten LIKE awards given in each category.
In this contest, Mezzo Media had campaigns from five advertisers selected as excellent cases only in the Performance-based DA category: ▲L'Or?al Korea ▲Bokuk Electronics ▲Beiersdorf ▲GFI ▲Samyang Foods. The luxury beauty week promotion campaign for L'Or?al Korea's premium beauty brand 'Kiehl’s' was honored with the BEST award, given to only one winner per category. This campaign achieved a significant increase in ROAS (Return on Ad Spend) compared to the previous identical campaign through Performance-based DA.
Bokuk Electronics received a GOOD award in the Performance-based DA category, while campaigns for Beiersdorf’s brand ‘Eucerin,’ GFI’s premium automatic fire-extinguishing multi-tap ‘Aegis Multi-tap,’ and Samyang Foods’ brands ‘Buldak Bokkeum Myun’ and ‘Buldak Bokkeum Tang Myun’ were selected as LIKE in the same category. These campaigns also achieved significant improvements in CTR (Click-Through Rate) and ROAS through Performance-based DA.
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A representative from Mezzo Media said, “It is meaningful that multiple campaigns operated by Mezzo Media received good evaluations in the Naver Advertising Best Practice Contest,” adding, “We will continue to grow as an integrated digital marketing company leading Korea’s digital advertising industry with Mezzo Media’s differentiated strategies and operational know-how.”
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