Songpa-gu Official YouTube 'SongpaTV' Produces Content for Children at Risk of Malnutrition

Regular Broadcast of Dream Tree Card Promotional Videos in the ‘Songjalal-i Ganda’ Segment on the Former Official YouTube Channel Songpa TV

YouTube Officer Directly Introduces the Child Meal Card Project and Local Franchise Stores for Children at Risk of Food Insecurity

Songpa-gu (Mayor Seo Gang-seok) is receiving much attention by presenting videos created directly by district office staff on YouTube to promote child meal cards and support for children at risk of food insecurity.

In July, the district launched the ‘Songjalal-i Ganda’ segment (Songjalal: abbreviation for ‘knowing Songpa-gu well’) on its official YouTube channel Songpa TV, promoting district news through entertaining videos. Moving away from one-way information delivery, the segment has gained popularity by having the Songpa-gu characters Haha and Hoho and the ‘Songjalal’ officer interact warmly with viewers.

This segment is planned to feature various Songpa-gu news as part of the 2023 specialized content project, and currently airs a series of videos about the child meal support program.

The videos have garnered many views, with comments expressing positive feedback such as “It’s great how useful information is explained so clearly” and “I’m really looking forward to the next episode.”

There are a total of 1,365 children eligible for child meal support in the area, and about 5,000 affiliated stores accept the meal cards. However, children tend to use convenient and familiar convenience stores more than unfamiliar restaurants, raising concerns about nutritional imbalance.

Additionally, some children only use kiosks at affiliated stores because they fear their cards might be rejected if the store staff do not recognize their business as a meal card user, highlighting the need for active promotion to both children at risk of food insecurity and franchise owners.

In response, the district planned this YouTube content to promote the child meal support project to more residents and encourage healthy meals for children at risk of food insecurity.

Currently, two videos have been uploaded on YouTube: the first episode introducing the ▲‘Dream Tree Card’ (August 2) and a video introducing local franchise stores titled ▲‘Dream Tree Card Ogeum-dong Edition’ (August 17). Going forward, one to two videos per month will be steadily uploaded, covering franchise stores by district.

Seo Gang-seok, Mayor of Songpa-gu, stated, “Through familiar media like YouTube videos, children can indirectly experience affiliated restaurants, and the project is designed to increase business owners’ understanding. We will continue to promote detailed district news to support socially vulnerable groups and create an inclusive city where everyone is cared for.”

This content was produced with the assistance of AI translation services.