Emart Lowers Prices on Hanwoo Gift Sets for This Chuseok
Up to 10% Price Reduction Compared to Last Year
Enhanced Value Sets Starting at 100,000 Won
Emart will reduce the selling price of its Chuseok Hanwoo gift sets by up to 10% compared to last year.
Emart announced that it will lower the price of Hanwoo gift sets for Chuseok this year for the first time in five years. They also added that they have expanded the 1+ grade Hanwoo sets priced in the 100,000 won range.
[Photo by Emart]
On the 22nd, Emart announced that it will lower the prices of premium Hanwoo sets and expand its new lineup of cost-effective Hanwoo sets priced in the 100,000 KRW range. This is the first time in five years that Emart has lowered the price of Hanwoo gift sets. An Emart official stated, "We were able to reduce prices due to a decrease in prices resulting from an increase in Hanwoo breeding this year, utilization of our directly managed meat center manufacturing facility, and efforts to reduce distribution costs such as direct purchasing by buyers."
By product, the Hanwoo Mixed Set No. 1, which is sold through pre-orders, will be reduced by 9.2%. The Chosun Hotel Gyeongju Cheonnyeon Hanwoo Sirloin Set and the Chosun Hotel Jeju Black Hanwoo Set No. 2, both launched for the first time last Chuseok, will be reduced by 9.3% and 5.9%, respectively. For cost-effective products in the 100,000 KRW range, new sets such as the 'Hanwoo Plus Sirloin & Striploin Set' and the 'Hanwoo Plus Whole Calf Set' have been newly planned.
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Emart also added that it will sell two types of 'Peacock Directly Purchased Female Hanwoo' sets, which are selected and processed only from cows under 60 months of age, at prices 12% lower than those during the previous Lunar New Year. No Seung-min, Emart’s Hanwoo buyer, said, "This Chuseok, we aim for the best-ever performance of Hanwoo holiday sets by lowering the prices of existing popular Hanwoo sets and simultaneously launching new cost-effective Hanwoo sets in the 100,000 KRW range."
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