KOCCA, a Guide to Entering the Chinese Content Market Prepared
Publication of 'China Content Industry Business Guide'
Focus on Understanding Specificities and Formulating Entry Strategies
The Korea Creative Content Agency's Beijing Business Center announced on the 21st that it has published the 'China Content Industry Business Guide.' This guide is intended for companies wishing to enter the Chinese market. It clearly organizes the latest policies of the Chinese content industry as well as detailed approval procedures by genre.
The Chinese content market prioritizes regulatory approval guidelines from the Party and government over market logic, requiring thorough preparation. The guide focuses on correctly understanding these unique characteristics and devising strategies for entering the Chinese market. Yoon Hojin, head of the KOCCA Beijing Center, said, "Group tours from China to Korea have resumed after six years, which could lead to more active cultural and economic exchanges between the two countries," adding, "We will actively support K-content to contribute to the restoration of friendly relations between Korea and China."
The guide consists of eleven videos, each edited to be around five minutes long. This is the first time the guide has been produced as YouTube videos rather than a report. Part 1 (five videos) covers step-by-step methods for entering the Chinese content market, ways to expand or withdraw businesses, major related policies, and the status of cultural industries by region. Part 2 (six videos) introduces the industry status of broadcasting, music, animation, games, new media and new technology convergence content, and webtoons and web novels, while providing necessary procedures and required documents for market entry.
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Center head Yoon promised, "In the second half of the year, we will actively support domestic content companies' entry into China through events such as 'K-Story & Comics in China (September)' and 'Korea Content Week in Shanghai (October).' We will also organize expert forums to closely analyze the current status of the Chinese content industry and present insightful entry strategies."
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