SH Sports Agency, which has been operating various sports marketing and football development programs, and Minds Ground announced on the 20th that they have signed an agreement to hold the '2023 World Footbot Festival.'


This festival, the largest of its kind in Korea, will be held from December 1 to 3 at Hall 2, Exhibition Center 1, KINTEX Ilsan. It will feature matches between 280 football teams, an event match of the TV entertainment program 'Goal-ttarineun Geunyeodeul' football team, and various football events with legendary national team players. Hosted by the Korea National Football Team and Goyang City Tourism Council, and organized by SH Sports Agency and Minds Ground, the festival will operate over 200 booths related to football equipment, sports, and food. Additionally, various event booths such as face painting, cotton candy, photo booths, and lottery games will be offered free of charge.


Moon Seong-hwan, CEO of SH Sports Agency, and Min Hwan-gi, CEO of Minds Ground. Photo by SH Sports Agency

Moon Seong-hwan, CEO of SH Sports Agency, and Min Hwan-gi, CEO of Minds Ground. Photo by SH Sports Agency

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Moon Seonghwan, CEO of SH Sports Agency, expressed confidence, saying, "This festival will showcase not only the largest scale in Korea but also the largest indoor scale in Asia, and through its unique and new approaches, it will demonstrate the value of enjoyment beyond football."



Min Hwanki, CEO of Minds Ground, stated, "We have prepared various football contents. It is the best festival where the whole family can enjoy together all day long centered around football, and I am confident that every family participating in the event will create happy memories."


This content was produced with the assistance of AI translation services.

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