Lotte Department Store Opens Large 'Mr. Do Nothing' Pop-up Store at Incheon Branch

Lotte Department Store announced on the 20th that it is opening a ‘Mr.Donothing’ pop-up store to provide healing to people tired of their daily lives.

Launched in 2012, the domestic character ‘Mr.Donothing’ is a fluffy human figure resembling a cloud, with the slogan “I’m doing nothing, but I don’t want to do anything.” It has gained great popularity not only in Korea but also overseas. In particular, it has resonated strongly with university students, job seekers, office workers, and mothers raising children who often feel lethargic in their busy daily lives, forming a solid fan base.

This pop-up is the largest since the character’s launch in 2012 and the last one to be held this year. Under the theme ‘Welcome to Mr.Donothing’s mind,’ it plans to showcase various contents never seen before.

Since it is a pop-up for people who don’t want to do anything, more than half of the pop-up space is designed as a resting area. Unlike existing pop-ups that use most of the space for sales and only a small part for customer experience zones such as photo zones, the Incheon branch’s ‘Mr.Donothing’ pop-up dedicates 60% of its approximately 300㎡ (about 90 pyeong) space to rest content where customers can relax. Notably, a ‘Healing Zone’ equipped with bean bags and sofas allows customers to sit or lie down freely, and a photo zone featuring a giant balloon sculpture 3.8 meters high is also presented. Additionally, to vividly express customers’ feelings of burnout, the entire pop-up is decorated in black.

Various products to aid relaxation are also introduced. Popular items include the ‘Donothing Cushion,’ ‘Bathrobe Doll,’ and ‘Not Welcome Rug,’ all made of soft materials and carefully selected in limited quantities for sale at this pop-up.

Seo Yongseok, the manager of the Incheon branch, said, “From mid-August to early September, many customers suffer from summer vacation aftereffects. Especially this year, the keyword ‘climate depression’ has attracted attention due to repeated heatwaves and heavy rain.” He added, “We have put great care into every aspect of the space and content, and we hope this pop-up will bring comfort and healing to our customers.”

This content was produced with the assistance of AI translation services.