70th Anniversary of Samjin Fish Cake: "Repaying Your Love with Sharing"

Samjin Eomuk is celebrating its 70th anniversary this year and has been carrying out various sharing activities since January to give back the love it has received to the local community.

Based on its identity as a ‘local’ brand, Samjin Eomuk has steadily grown over 70 years by creating unique content. To repay the affection and interest it has received, Samjin Eomuk is planning and implementing ‘70th Anniversary Social Contribution Activities.’

First, since April, it has been conducting the ‘Campaign to Discover Unregistered Veterans on the Occasion of the 70th Anniversary of the Armistice’ in collaboration with the Ministry of Patriots and Veterans Affairs.

As part of the campaign, to commemorate the founding year of Samjin Eomuk and the year the armistice agreement was signed, ‘1953,’ a limited edition ‘1953 Commemorative Gift Set’ featuring campaign slogans to find unregistered veterans was launched as a special product.

For every purchase of this product, 10,000 KRW was donated, totaling 19.53 million KRW, which was delivered to the Busan Regional Veterans Office. The donation will be used as funds for the veterans of the Korean War.

Busan Regional Veterans Affairs Office Donation Ceremony Scene.

In June, to accompany the honor of national veterans, Samjin Eomuk sponsored fish cakes as support funds and commemorative gifts for veterans at the ‘Battlefield Pilgrimage’ event hosted by the Republic of Korea Disabled Veterans Organization.

Recently, to commemorate the 70th anniversary of the establishment of the Korea Coast Guard, Samjin Eomuk jointly conducted a ‘Marine Environment Protection Campaign.’ The campaign was launched to celebrate Samjin Eomuk’s 70th anniversary and to promote a sense of responsibility for protecting our marine environment as a company that manufactures fish cake, a processed seafood product.

On Marine Day, employees of Samjin Eomuk and the Namhae Regional Coast Guard conducted a plogging activity with 70 citizens along the Jeolyeong Coastal Walkway in Yeongdo, collecting trash discarded along the coast.

Additionally, the campaign slogan encouraging marine cleanup activities was printed on the packaging of Samjin Eomuk’s signature fish cake croquette, leading efforts to raise awareness about the seriousness of marine litter and the importance of environmental protection.

Employees of Samjin Fish Cake, the Korea Coast Guard, and citizens are participating in plogging activities.

At the Samjin Eomuk Experience Center located in Yeongdo-gu, Busan, local talent-sharing activities were also conducted.

This activity was promoted to provide children with an opportunity to personally experience the history and story of Busan fish cake, thereby sparking interest and curiosity about fish cake. Approximately 260 local children and socially disadvantaged groups participated.

In addition, Samjin Eomuk plans to provide fish cakes for the ‘Life Love Night Walk’ event hosted by the Lifeline Korea in September, and its employees will voluntarily participate in the campaign to share the cause. Through the local food bank, it also continuously supports vulnerable groups with about 10 million KRW worth of fish cakes every month.

Park Yong-jun, CEO of Samjin Eomuk, said, “Samjin Eomuk is a company that has grown for 70 years based on its local roots,” and added, “We will continue to carry out various social contribution activities for the local community.”

This content was produced with the assistance of AI translation services.