Gwangju Lotte Department Store, Pre-Reservation for Chuseok Gifts Underway

Up to 60% Off on Livestock, Fisheries, Agriculture, and Health Until September 7

Lotte Department Store Gwangju Branch announced on the 17th that it will conduct a 'Chuseok Gift Pre-Order Sale' about a month ahead of the national holiday Chuseok.

The pre-order sale, held for 20 days from the 18th to the 7th of next month, will showcase a variety of holiday products including livestock, seafood, fresh produce, and health items. Discounts of up to 60% off the regular price will be offered.

Typically, 'pre-order sales' select popular products with high customer demand before the main holiday event and offer them at reasonable prices, making them highly favored by customers.

This year, the Gwangju branch expanded the number of pre-order sale items by more than 10% compared to last year.

First, Lotte Department Store buyers have planned a variety of Hanwoo (Korean beef) gift sets.

In particular, the representative products include the 'Buyer Recommended' gift sets composed exclusively of '1+ grade' Hanwoo cuts, which is one grade higher than last year, such as the 'Royal Hanwoo Mixed GIFT (290,000 KRW)' and the 'Special Hanwoo Steak Mixed GIFT (270,000 KRW)'.

Additionally, various Hanwoo gift sets made with low-carbon Hanwoo cuts, which also consider environmental impact, such as the 'Low-Carbon Hanwoo GIFT (290,000 KRW)', are available.

The seafood gift sets focus on customer confidence in purchasing. As more customers consider safety when selecting seafood, the popular holiday seafood gift 'gulbi' (dried yellow corvina) is composed entirely of products purchased before April this year.

Representative products include 'Yeonggwang Beopseongpo Gulbi Il (210,000 KRW)', 'Chamgulbi Gam (98,000 KRW)', and 'Dried Gulbi Gon (280,000 KRW)'. Other offerings include 'Jeju Silver Hairtail GIFT Gon (200,000 KRW)' and 'Wando Live Abalone Happiness GIFT (120,000 KRW)', which guarantee freshness caught from Korean seas.

Fresh produce gifts are diverse 'curation' products reflecting preferences. They combine 'traditional fruits' used in ancestral rites and recently popular 'trendy fruits' into set products.

Representative products include the 'Prestige Apple Pear Shine GIFT No. 2T (180,000 KRW)', which gathers only the highest quality large fruits, and the 'Food Avenue Shine Melon GIFT (144,000 KRW)', grown by excellent farms with outstanding taste and marketability. Additionally, collaboration sets combining 'fruits' and 'nuts' such as 'Apple Pear Nut GIFT No. 1 (139,500 KRW)' and 'Apple Shine Nut GIFT (121,500 KRW)' are also sold.

Furthermore, popular steady-selling holiday gift sets related to health, such as red ginseng and vitamins, offer discounts ranging from 10% to 60%. Wine is also offered at reasonable prices with various famous wine sets, represented by the 'Deokhon GIFT (Deokhon Merlot, Deokhon Limited Chardonnay, one bottle each, total 2 bottles) (180,000 KRW)'.

Han Bokyang, head of the food team at Lotte Department Store Gwangju Branch, said, "The number of customers making reasonable purchases by utilizing the pre-order sale period for the holiday continues to increase every year," and added, "We believe this will be an opportunity for both the giver and receiver to be satisfied through Chuseok gift sets that reflect diverse customer needs."

Honam Reporting Headquarters, Reporter Shin Dongho yjm3070@asiae.co.kr

This content was produced with the assistance of AI translation services.