Emart, SSG.com, and Gmarket "Meet CJ CheilJedang's New Products First"

Emart, SSG.com, and Gmarket announced on the 17th that they will be the first to showcase 13 new products from CJ CheilJedang.

The new CJ CheilJedang products sold at Emart, SSG.com, and Gmarket are characterized by diversifying popular food items and enhancing user convenience. The new products include three types of home meal replacements (HMR) ‘Bibigo Flat Dumplings,’ two types of ‘Hetbahn Cupbap,’ three types of ‘Bibigo Tteokbokki,’ and three types of ‘Bibigo Bungeoppang.’

The new Flat Dumplings feature crispy dumpling skins and rich meat juice, available in three flavors: Original, Spicy, and Galbi. The new Hetbahn Cupbap products are refrigerated versions of the ‘Hetbahn Cupbap,’ which has been the number one mixed rice market leader for eight consecutive years. They come in two varieties: ‘Spicy Dakgalbi Cheese Rice’ and ‘Crunchy Youngmu Bibimbap.’ The three types of Tteokbokki (Original, Spicy, Cheese) combine bite-sized rice cakes with a sweet and spicy sauce, capturing the taste of Korea’s representative street food. The Bungeoppang comes in three flavors: Sweet Red Bean, Custard Cream, and Sweet Corn.

They also introduced Hetbahn in eco-friendly packaging. The container uses 25% ‘Bio Circular Polypropylene (PP),’ a plant-derived packaging material sourced from wood, reducing carbon emissions by 17% compared to previous packaging.

To celebrate the pre-launch of the new products, Emart will open dedicated pop-up stores for the pre-launch products and hold prize events at 10 stores including Yeonsu, Mokdong, Eunpyeong, Wangsimni, Suji, Jukjeon, Manchon, Yangsan, Dunsan, and Sejong until the 30th of this month.

Gmarket will hold a product launch show on the live broadcast ‘G Live’ on August 18. On the 17th, they will conduct a ‘CJ CheilJedang x Nongshim Collaboration Live Broadcast’ and run events until the 20th. During the event period, a 15% discount coupon will be provided, and during the live broadcast, additional benefits such as a 15% brand overlapping coupon, an 8% instant discount from card companies, and gifts will be offered.

SSG.com will also hold a ‘CJ CheilJedang x Nongshim’ collaboration event from the 17th to the 30th. Customers who purchase more than 40,000 KRW worth of event products will receive a 5,000 KRW discount, and Nongshim beverage products delivered from the Neo Center, mainly in the metropolitan area, will be given on a first-come, first-served basis. Depending on purchase performance, prizes such as LG Electronics StanbyMe, Dyson Airwrap, and Starbucks beverage coupons will be awarded.

Emart, SSG.com, and Gmarket have been actively carrying out projects to showcase competitive products first through recent collaborations. Last year alone, they conducted pre-launch collaborations with numerous manufacturers including LG Household & Health Care, Amorepacific, Yuhan-Kimberly, Yuhan Corporation, Aekyung, and P&G. An Emart official explained, “The foundation for external collaboration is the organic cooperation among Emart, SSG.com, and Gmarket,” adding, “We plan to continue collaborations both internally and externally so that customers can frequently experience more enjoyable shopping through various platforms.”

This content was produced with the assistance of AI translation services.