CJ CheilJedang Pre-launches 13 New Products with Three Shinsegae Distribution Companies

Expansion of Sales Channels After 2 Months of Sales at Shinsegae's 3 Distribution Companies and CJ The Market
Plans to Release Jointly Developed Products Focusing on HMR Products in the Future

CJ CheilJedang announced on the 17th that it will prioritize launching 13 new products, including Bibigo Flat Dumplings, Hetbahn Cupbap, Tteokbokki, and Bungeoppang, through the three Shinsegae distribution channels (Emart, SSG.com, and Gmarket).

This is the first step since forming a partnership in June, and these products will first be available at Emart, SSG.com, Gmarket, and CJ CheilJedang’s official mall, CJ The Market. After a two-month exclusive pre-release period, sales will expand to other distribution channels.

In the Home Meal Replacement (HMR) category, three types of ‘Bibigo Flat Dumplings’ will be introduced first. The ‘Bibigo Flat Dumplings’ feature Bibigo’s unique dough that becomes crispier when grilled and are rich in juice. The three varieties include the clean-tasting Original Flat Dumplings, the spicy Flat Dumplings with chili oil flavor, and the rich and hearty Galbi Flat Dumplings made with domestic rib meat.

Additionally, the ‘Hetbahn Cupbap,’ which has ranked number one in the mixed rice market for eight consecutive years, will now be available in two refrigerated versions. These upgraded products preserve the freshness of the raw ingredients while enhancing the natural texture and flavor. The two new flavors are ‘Spicy Dakgalbi Cheese Rice,’ featuring thick chicken and a whole slice of cheese, and ‘Crunchy Yeolmu Bibimbap,’ which combines fresh, crisp young radish greens with fragrant sesame oil.

CJ CheilJedang’s K-Street Food strategy products are also available. The three types of ‘Bibigo Tteokbokki’ capture the authentic taste of Korea’s representative street food with bite-sized chewy rice cakes and a sweet and spicy sauce. Also introduced is the beloved year-round snack, ‘Bibigo Bungeoppang,’ offered in three flavors: red bean, custard cream, and sweet corn. Using an optimal premix ratio technology, the Bungeoppang achieves a crispy and chewy texture. The different facial expressions on the Bungeoppang designs, such as ‘Love-struck Bungeo’ and ‘Smile Bungeo,’ add fun to the eating experience.

‘Eco-friendly Hetbahn’ is also introduced. The container uses 25% plant-derived packaging material called ‘Bio Circular Polypropylene (PP),’ which reduces carbon emissions by 17% compared to conventional containers. The Bio Circular PP material has even received the stringent global sustainability certification ‘ISCC PLUS.’

CJ CheilJedang plans to launch innovative products jointly developed with the three Shinsegae distribution companies within this year. Focusing on key HMR products such as dumplings, soup dishes, and meal kits, brand managers from CJ CheilJedang and buyers from the Shinsegae distribution companies are collaborating to plan new products optimized for customer needs.

A CJ CheilJedang representative said, “As the first fruit of the partnership, we have pre-launched key new products such as dumplings and Hetbahn on the Shinsegae platform,” adding, “We will continue to strive to introduce innovative products tailored to consumer needs through synergy between companies.”

This content was produced with the assistance of AI translation services.