Geochang-gun Holds Meeting to Promote Marketing of Hail-Damaged Apples

Invitation of Over 30 Farmers Affected by Hail Damage
Active Marketing Promotion

Geochang-gun, Gyeongnam Province, announced on the 17th that it held a meeting with related parties to promote the marketing of hail-damaged apples by inviting about 30 affected farmers to the conference room of the Future Agriculture Center.

The meeting was organized to share the progress of the hail-damaged apple marketing plan, explain effective sales strategies, and provide guidance on cooperation matters for the farmers.

About 50 people attended the meeting, including Kim Dong-seok, Director of the Agricultural Technology Center; Kim Jong-gyeong, CEO of Geochanghan Geochang Cooperative Joint Business Corporation; Lee Dae-won, Head of the Northern Nonghyup APC Center; Jeong Jong-geol, Head of the Namgeochang Nonghyup Center; fruit tree support officials; and apple farmers.

Geochang-gun is holding a meeting to promote marketing of hail-damaged apples by inviting apple farmers.

Geochang-gun stated that in June, apples painstakingly cultivated by farmers suffered significant damage due to an unexpected natural disaster, and accordingly, the county plans to actively promote marketing of the hail-damaged apples under the name "Haneuli Jeomji-han Cheonsa Apple" (Heaven-ordained Angel Apple), turning the crisis into an opportunity starting from the Hongro apple harvest season.

On this day, the county explained the main projects to promote the "Haneuli Jeomji-han Cheonsa Apple" marketing, including ▲ a campaign to sell hail-damaged apples ▲ parcel delivery sales targeting related organizations and hometown associations ▲ special home shopping broadcasts ▲ and support for purchasing low-grade apples.

In addition, through active listening to the participating farmers’ opinions and a Q&A session, the county explained the legitimacy and necessity of the hail-damaged apple marketing promotion plan.

Director Kim said, “We will make every effort in both administration and distribution to comfort the heartbreaking feelings of apple farmers who suffered sudden hail damage ahead of the harvest season,” adding, “We will do our best to promote sales and distribution campaigns and support the purchase of apples for processing to ensure stable income for hail-damaged apple farmers and compensate for their losses.”

He added, “Cooperation from farmers in shipping apples is most important for the smooth promotion of hail-damaged apple marketing.”

This content was produced with the assistance of AI translation services.