Gangnam 'Ganjang Gejang Alley' Offers Discount Coupons Every Wednesday

Seocho-gu and Commercial Area Promotion Association Launch Commercial District Revitalization Project

Seocho-gu, Seoul will hold various events in the 'Jamwon-dong Soy Sauce Marinated Crab Alley' starting from the 16th. The quiet appearance of Soy Sauce Marinated Crab Alley. (Photo by Seocho-gu)

Seocho-gu, Seoul (District Mayor Jeon Seong-su) is putting effort into transforming the area around Exit 4 of Sinsa Station, known as the ‘Jamwon-dong Soy Sauce Marinated Crab Alley,’ into a hot place with a newtro vibe. The plan is to turn this area into an attractive alley commercial district featuring events popular with young people and youth busking performances.

To revitalize this area, the district is collaborating with the merchants' association and the Credit Guarantee Foundation to promote various events using Jamwon-dong’s mascot, ‘Nyu-e.’ ‘Nyu-e’ is a character inspired by the origin of Jamwon-dong’s name, which comes from the abundance of mulberry trees that supported the sericulture industry.

Starting from the 16th, the ‘Sucheoncheon Project’ will distribute discount coupons for the local businesses in this area. The ‘Sucheoncheon Project’ is an event held every Wednesday from 6 to 7 p.m. near Exit 4 of Sinsa Station, where the first 1,000 people receive a 1,000 won discount coupon until November. The coupons can be used for two weeks from the day they are received at over 60 nearby restaurants and coffee shops, with plans to expand participating stores further.

From the 6th of next month, a ‘Find Nyu-e!’ photo certification event will be held every Wednesday, where participants search for the Nyu-e mascot appearing throughout the alleys. After finding Nyu-e and taking a photo together, posting it on social media with the required hashtags enters participants into a draw to win coupons worth 50,000 won usable in the commercial district for 200 people.

From next month until November, youth busking performances will take place every Wednesday at 6 p.m. in Ssariae Park within the alleys. Large ‘Nyu-e Balloons’ will be installed throughout the alleys, along with photo zones and other attractions to provide enjoyable experiences and sights.

‘Jamwon-dong Soy Sauce Marinated Crab Alley’ was a representative gourmet street in the Seocho area during the 1990s. Even now, there are about 220 street stalls and restaurants. This area was selected for Seoul City’s ‘Local Commercial District Revitalization Support Project’ in March and has received 100 million won in city funding.

Jeon Seong-su, Mayor of Seocho-gu, said, “We will continue to make every alley in Seocho a place where anyone wants to visit, a commercial district flowing with culture, arts, and sensibility, and strive to revitalize the local economy.”

This content was produced with the assistance of AI translation services.