Wibrain-Korean Neuropsychiatric Association Launch 'Blue Band Campaign' to Support Depression Awareness

Mental health digital medicine platform company Ybrain announced on the 14th that it has started a campaign to send support messages to depression patients in collaboration with the Korean Neuropsychiatric Association (Daesinjeong). This campaign is part of the 'Blue Band Campaign,' a nationwide depression awareness campaign jointly conducted by Daesinjeong, the Korean Mental Health Foundation, and Ybrain.

[Photo by Ybrain]

According to the Health Insurance Review & Assessment Service, the number of patients receiving treatment for depression increased by 33.9% over four years, from 680,169 in 2017 to 910,785 in 2021. In particular, young adults in their 20s and 30s showed the highest growth rate, increasing by approximately 45.7%, from 23.4% to 34.1%.

Accordingly, this campaign has designated youth depression as the core target this year and was prepared with the purpose of encouraging the general public to empathize with and send messages of support to acquaintances experiencing depression, helping them overcome it together.

The campaign is open for participation until the 22nd of next month through the support message sending section on the Blue Band website, the official site for the depression awareness campaign. Participants will be entered into a draw to receive coffee coupons.

Oh Kangseop, chairman of Daesinjeong, said, “Depression has a treatment rate of about 80% within a few months if treated early, so early treatment is crucial. When patients suffer from depression, their mood declines and they often lose hope in life, so warm attention from those around them is a very important factor in overcoming depression.”

Lee Giwon, CEO of Ybrain, who organized this campaign, also stated, “As the domestic prescription rate of 'Mindsteem,' the world's first digital medicine for depression developed by Ybrain, is rapidly increasing, we are jointly operating the Blue Band Campaign with Daesinjeong this year to encourage smooth social activities through early treatment of depression among the youth. We hope this will be an opportunity to convey the feeling of togetherness, not being alone, through expressions of empathy to acquaintances going through difficult times due to depression.”

This content was produced with the assistance of AI translation services.