GS Retail AboutPet Supports Online Market Expansion for Small Pet Business Owners
AboutPet is taking the lead in expanding the online sales channels for small business owners engaged in the pet (PET) industry.
According to GS Retail on the 14th, its subsidiary, the comprehensive pet platform AboutPet, has been actively participating in the small business owners' online shopping mall entry support project in collaboration with the Ministry of SMEs and Startups and the Small Enterprise and Market Service since March this year.
AboutPet joined this project in the pet sector to strengthen the competitiveness of vertical platforms and support small business owners who have excellent products, technology, and expertise but lack sales channels.
To support the online sales channels of small business owners, AboutPet is focusing on marketing activities that increase customer interest and accessibility by utilizing the main banner on its homepage, and is planning special exhibitions, video content production, and group purchase promotions to actively boost the actual sales of participating small business owners.
As a result, small business owners who joined AboutPet have seen their sales increase by an average of 1.6 times and up to more than 5 times compared to before joining. Additionally, some companies have received opportunities to further expand into offline businesses.
AboutPet expects that the small business owners' online shopping mall entry support project will serve as a foundation for the mutual growth of small-scale manufacturers and shopping platforms, and plans to strengthen cooperation with small business owners through various promotions starting with the Together Festival in September in the second half of the year.
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Kang Sojeong, Marketing Team Manager at AboutPet, said, “The small business owners' online shopping mall entry support project is a good win-win case that not only expands sales channels for small business owners but also enhances AboutPet’s competitiveness. We will continue to discover excellent companies and provide a platform for mutual growth.”
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