2023 LG OLED Evo Tops UK Consumer Media Ratings
Positive Reviews Continue from Europe Including France, Italy, and Spain
The 2023 LG OLED Evo has been recognized as the best TV in Europe, the largest market for OLED TVs, by ranking first in a TV product evaluation conducted by a UK consumer media outlet.
LG Electronics announced on the 13th that the 2023 OLED Evo (model name: 65C3) received the highest score among 288 TV products evaluated by the UK consumer media 'Which?'. Following its selection of LG Electronics as the 'Home Entertainment Brand of the Year' for four consecutive years in June, the outlet described this product as a "triumph" and awarded the 65C3 the highest score. LG OLED TVs swept the top 1 to 9 positions in this evaluation.
Previously, the French consumer media 'Que Choisir' also rated the 65C3 model as the best product. The media cited most of the factors consumers expect when purchasing a TV?such as picture quality, sound quality, ease of use, and smartphone compatibility?as strengths of this product. The Italian consumer media 'Altroconsumo' also gave the 65C3 the highest score in their related evaluation, describing it as "modern, perfect, and sophisticated."
The Spanish consumer media 'OCU' rated the 65C3 highest among 260 TVs available on the market. Additionally, consumer media outlets from various countries including the Netherlands, Belgium, Sweden, Denmark, and Portugal have also awarded the 2023 LG OLED Evo the highest scores. In countries where the 2023 model evaluations have not yet been updated, such as Germany and Finland, the 2022 OLED Evo holds the number one position.
Jung Jae-cheol, head of LG Electronics HE Research Center, stated, "We will solidify our leadership in the premium TV market by leveraging the overwhelming viewing experience unique to LG OLED Evo, perfected through 10 years of innovation."
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The 2023 LG OLED Evo applies the 'Brightness Booster Max' technology, developed based on 10 years of expertise, making it up to 70% brighter than standard OLED TVs and reducing light reflection and screen glare compared to existing products in the same class. It is equipped with the industry's only AI picture and sound engine dedicated to OLED TVs, the 6th generation Alpha9 processor. It also features an advanced upscaling technology combined with HDR effects and brightness adjustment through Dynamic Tone Mapping Pro.
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