Baemin Serving Robot "Meet Us at Mad for Garlic Too"

Birorobotics Signs Business Agreement with DataOn and MFG Korea to Develop Smart Dining Stores

From now on, you can encounter Baemin serving robots at famous domestic restaurants such as Mad for Garlic and TGI Fridays. Birobotics, a subsidiary of Woowa Brothers (CEO Kim Min-su), announced on the 10th that it has signed a memorandum of understanding (MOU) for smart dining store development with DataOn, a company specializing in dining operation data, and MFG Korea, a company operating dining specialty brands.

This agreement was made with the purpose of realizing smart restaurants by combining Birobotics' serving robot technology with DataOn's digital services within dining stores. DataOn is a company that develops and provides digital services to improve the efficiency of dining store operations. MFG Korea operates well-known domestic dining brands such as Mad for Garlic, TGI Fridays, and M Steakhouse.

CEO Minsoo Kim of Birorobotics (right) and CEO Nara Yoon of DataOn are posing for a commemorative photo after signing the "Smart Dining Store Development Business Agreement (MOU)" on the 10th at the MFG Korea headquarters in Jung-gu, Seoul.

Through this agreement, Birobotics will develop a new smart dining store operation solution using serving robots within this year. The serving robot operation and management solution and know-how will be linked with DataOn's dining store specialized digital services, and serving robots equipped with this solution will be deployed in dining brand stores operated by MFG Korea.

Birobotics expects that combining its years of accumulated serving robot operation know-how with DataOn's services will streamline store operations and enhance customer convenience. Customers will be able to use the store easily and contactlessly from ordering to serving and payment without the hassle of finding staff, while store employees will have simple and repetitive tasks digitized, allowing them to focus more on customer service.

Meanwhile, since Birobotics spun off from Woowa Brothers in February, it has been accelerating the development and distribution of serving robot solutions. By June of this year, it supplied over 2,200 serving robots to about 1,500 stores. Unlike the initial use mainly in dining stores, the robots have been introduced in various venues such as screen golf courses, billiard halls, and PC rooms, reducing labor and increasing efficiency.

This content was produced with the assistance of AI translation services.