"AI Finds Products for You" Chorokmaeul Equipped with GPT-4 Search Engine

Generating and Organizing Product Data with AI
Understanding Customer Intent to Display Information

Food tech startup Jeongyookgak announced on the 10th that it has independently developed a search engine applying GPT-4 and has fully introduced it into the mobile application of Chorokmaeul, an eco-friendly organic specialty store. Following the complete redevelopment of the mobile app as a native app earlier last month, the company aims to maximize customer convenience.

The newly applied search engine understands customer intent based on learned search patterns and recommends personalized results reflecting their interests. For example, when entering "miyeokguk" (seaweed soup), it displays not only finished products within Chorokmaeul but also supplementary ingredients such as Korean beef for soup, clam meat, anchovies for broth, and high-involvement products like soy sauce.

The reason why the GPT-4 applied proprietary search engine is more special in the food and distribution industry is that the preprocessing data of the products subject to search is processed by artificial intelligence (AI). When purchasing products online, especially food, customers tend to enter search terms based on their own experiences, but Chorokmaeul generates and organizes the original data for search targets using GPT. Moreover, since generated information using GPT-4 32K has been added to the search data, it enables the realization of customers' expectations through search to the fullest extent.

The new search engine is the result of collaboration between Jeongyookgak’s development team and Microsoft, taking less than a month from conception to application. After planning to apply GPT-4 to generate and organize preprocessing data of over 20,000 Chorokmaeul product masters, they discussed approaches with engineers from Korea and Australia through Microsoft’s expert support program, FastTrack.

Chorokmaeul’s new search engine will be applied to the webpage following the mobile app. Furthermore, there are plans to strengthen personalized services by providing similar or related product information tailored to each customer's search patterns and purchasing preferences, and recommending products with high repurchase frequency according to their cycles.

Park Juntae, CTO (Chief Technology Officer) of Jeongyookgak and Chorokmaeul, said, “The integration and internalization of software development areas have laid the groundwork to rapidly transform technologies that had previously not overcome limitations, and the result is the enhanced search function based on GPT-4.” He added, “We expect the search engine to become more complete as new search records accumulate.”

This content was produced with the assistance of AI translation services.