Quat Acquires Intellectual Property Rights of Freshcode

Expanding Territory from Exercise to Commerce

Enrise, operator of the online home training platform 'Quat' (CEO Kim Bong-gi), announced on the 9th that it has acquired the intellectual property rights (IP) of Freshcode, which recently sold its assets.

Quat has obtained the rights to intellectual property such as trademarks, patents, and designs owned by Freshcode. By combining Freshcode's IP competitiveness, the company aims to create synergy in the commerce sector and grow into a 'health management super app' that provides a healthy eating culture beyond exercise.

Enrise plans to diversify its product lineup by launching new products aligned with health food trends based on about 200 products owned by Freshcode. Quat opened the Quat Store last December, offering various products such as salads, granola, and smart devices. In the second half of the year, it plans to actively expand its commerce business based on its mobile app.

Kim Bong-gi, CEO of Enrise, said, "Healthy eating habits and consistent exercise are essential conditions for maintaining a healthy lifestyle. With this acquisition of intellectual property rights, we will strive to allow customers to experience the healthy and sustainable food culture created by Freshcode through Quat Store by leveraging Quat's proven product development capabilities and stable distribution network."

This content was produced with the assistance of AI translation services.