Pernod Ricard Operates Pop-up for Irish Whiskey 'Jameson'

From the 11th to the 23rd at Jamsil Lotte World Mall
Limited edition released in collaboration with 'Dickies'

Pernod Ricard Korea announced on the 9th that it will operate the 'JAMESON Distillery on Tour' pop-up store, recreated to resemble the Jameson Distillery located in Dublin, Ireland, from the 11th to the 23rd on the 1st floor Atrium of Lotte World Mall in Jamsil.

The JAMESON Distillery on Tour offers an atmosphere that makes visitors feel as if they are directly visiting Jameson's Dublin distillery. The pop-up features a distillery tour program where visitors can experience Jameson's heritage, brand story, and product tasting. A Jameson cocktail class is also prepared, where participants can make three signature cocktails using Jameson.

At the Jameson Highball Bar, in line with the rapidly rising whiskey highball trend among consumers in their 20s and 30s, visitors can enjoy signature cocktails such as ▲Jameson Ginger & Lime ▲Jameson Black Barrel on the Rocks, as well as ▲Jameson X Dickies signature cocktails.

A limited edition 'Crafted Together' collaboration with the global workwear brand 'Dickies' will also be showcased. Inspired by craftsmanship, the identities and DNA of both brands are fully embodied, featuring Jameson's iconic 'Barrelman' icon and a bottle label reminiscent of Dickies' denim wear.

The Jameson X Dickies limited edition collaboration tote bag is also available. At the 'Jameson X Dickies Zone,' visitors can explore fashion items co-created by Dickies and Jameson, along with various events and experiential activities. A '360-degree Oak Barrel Photo Booth' is set up inside a large Jameson oak barrel for photo opportunities.

Irish whiskey Jameson is characterized by exceptional smoothness achieved through triple distillation at a single distillery and can be enjoyed as a ginger ale highball paired with food.

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