The Faster, the Cheaper... Large Supermarkets Begin Pre-Order Sales for Chuseok Gift Sets (Comprehensive)

From August 10 to September 18, 40 Days
Increasing Value Sets Amid High Inflation Burden
Diversifying Product Lines Including Premium Livestock and Alcoholic Beverages

Large supermarkets have started early Chuseok gift set pre-orders amid the midsummer heat. The earlier the pre-order, the higher the discount rate, offering price benefits. As pre-orders have become a common purchasing method, accounting for more than half of the total sales of holiday gift sets, all major large supermarkets are competing to sell gift sets ahead of the season.

Models are introducing the '2023 Chuseok Gift Set Pre-Order' at Homeplus Mega Food Market Gangseo Branch in Gangseo-gu, Seoul on the 7th.
[Photo by Homeplus].

According to the distribution industry on the 7th, large supermarkets such as Emart, Lotte Mart, and Homeplus will conduct pre-order sales of 2023 Chuseok gift sets for 40 days from the 10th of this month to the 18th of next month. Ahead of this year’s Chuseok, when the burden of high prices remains, each large supermarket has expanded its lineup of cost-effective (performance relative to price) products.

Emart will introduce new products focusing on affordable practical sets cheaper than existing main products amid high prices and differentiated gift sets reflecting recent trends. The popular fruit set, Shine Muscat set, has been developed as an ultra-low-price set product, and the quantity of sets under 50,000 won has been expanded. For livestock gift sets, seven cost-effective sets including Korean beef, marinated meat, and pork are newly introduced, with a focus on planning differentiated sets such as collaboration sets with famous restaurants. For processed gift sets, which are popular holiday gifts, a large number of customer-preferred products such as premium olive oil sets and whiskey have been prepared.

Lotte Mart has prepared a total of about 700 items. While expanding cost-effective products, the lineup consists of gift sets that clearly show product characteristics such as premium, unique, and eco-friendly. When paying with event cards, customers can receive up to 1.5 million won in gift certificates or immediate discounts depending on the purchase amount of gift sets. Some products offer up to 30% discount benefits, special discounts for L.Point members, free gifts according to purchase quantity, and free nationwide delivery for purchases over 40,000 won. Compared to last Chuseok, the number of cost-effective gift sets such as fruit gift sets under 50,000 won and livestock gift sets under 100,000 won has increased by about 10%, and the quantity has expanded by 20%. Fruit gift sets have diversified from mainly ritual fruits like apples and pears to include Shine Muscat, mango, melon, etc., and mixed gift sets containing Shine Muscat and other fruits have doubled in quantity compared to last Chuseok.

Meanwhile, this Chuseok, if four days of annual leave are used, it is possible to rest for up to 12 days, so demand for substituting hometown visits with gifts and traveling is also expected to increase. Premium sets such as 'Marvel Nine' have been prepared in various ways.

Models are introducing holiday gift sets at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart].

Homeplus offers up to 40% discount to customers who pay with event cards or My Homeplus membership members during the pre-order period. They provide gift certificates worth up to 1.5 million won or immediate discount benefits depending on the payment amount, and the earlier the ‘early bird’ customers purchase, the greater the discount benefits they receive. When pre-ordering gift sets online at Homeplus, customers receive a 10% discount coupon for purchases over 100,000 won. More than 40% of the total products are mid-to-low-priced items in the 20,000 to 50,000 won range, and low-priced products under 20,000 won and mid-to-high-priced products in the 60,000 to 100,000 won range are evenly distributed. Homeplus said, "As the impact of high prices continues, pre-order demand with many gift set discount benefits is expected to be high," adding, "Especially, the popularity of mid-to-low-priced Chuseok gift sets is expected to be high, so we have strengthened products in that price range."

This content was produced with the assistance of AI translation services.