'Home Meal Kit' Specialty Store Emart24 Offers Meal Kits at 'Half Price' Throughout August

Emart24 announced on the 7th that, considering the significant increase in meal kit sales in the first half of this year compared to last year, it will offer discounts on the ‘Meal Kit of the Month’ products.

A customer is looking at the 'Meal Kit of the Month' product at an Emart24 store.
[Photo by Emart24]

According to Emart24, meal kit sales in the first half of this year increased 6.9 times compared to the first half of last year. Due to rising dining-out prices and increased ingredient costs, more home meal enthusiasts are seeking meal kits at nearby convenience stores.

In line with this trend, Emart24 will select 10 ‘Meal Kit of the Month’ products throughout August and run a bold promotion offering up to 50% discount when customers use the ‘Reservation Pickup’ feature on the mobile app.

The products eligible for a ‘half-price’ discount even when purchasing just one item include ▲ Fresh Easy Chadolbagi Sukju Bokkeum (event price 5,950 KRW) ▲ Fresh Easy Basil Cream Pane Pasta (event price 5,950 KRW) ▲ Fresh Easy Hororok Usamgyeop Tteokbokki (event price 7,450 KRW) ▲ Peacock Buchae Sal Chop Steak (event price 8,900 KRW) ▲ Peacock Mille-feuille Nabe (event price 9,900 KRW), totaling five items.

Products offering a ‘30% discount’ benefit even when purchasing just one item include ▲ Home Cook Vietnamese Spring Rolls (event price 4,200 KRW) ▲ Home Cook Tofu Doenjang Jjigae (event price 4,200 KRW) ▲ Home Cook Soft Tofu Stew (event price 4,550 KRW) ▲ Home Cook Potato Sujebi (event price 4,550 KRW), and ▲ Home Cook Bibim Saeng Jjolmyeon (event price 4,550 KRW).

Additionally, Emart24 will provide a 50% discount to customers who purchase two or more ‘Meal Kit of the Month’ products (cross-purchasing among the 10 items allowed) at offline stores until the end of August.

Emart24’s strategy is to solidify its image as a ‘home meal specialty store’ by continuously strengthening its differentiated meal kit lineup and selecting ‘Meal Kit of the Month’ along with various discount promotions.

Kim Jisoo, MD of convenience foods at Emart24, said, “We have expanded our meal kit products to over 40 varieties and prepared various benefits such as ‘half-price discounts’ even when purchasing just one item so that customers can enjoy a delicious meal economically. Moving forward, we will do our best to quickly introduce competitively priced, tasty, and high-quality meal kits so that Emart24 can become a ‘home meal specialty store’ offering gourmet experiences to customers.”

This content was produced with the assistance of AI translation services.