Shinsegae Paid Membership Uses an Average of 3 Companies... 67% Increase in Customer Unit Price

Shinsegae Universe Club 50-Day Data Analysis
Visits an Average of 2 Additional Channels Beyond Signup
Universe Club Week Held August 7-13

Shinsegae Group announced on the 7th that, after analyzing data from the first 50 days (June 8 to July 27) since launching its integrated paid membership 'Shinsegae Universe Club' across six affiliates, members are using an average of three affiliates. Shinsegae Group also stated that it will hold 'Club Week' from the 7th to the 13th to allow customers to experience the 'integration effect.'

Shinsegae Group Paid Membership 'Shinsegae Universe Club' [Photo by Shinsegae Group].

SSG.com reported that among customers who signed up for membership at the other five affiliates, about 20% visited SSG.com. This means that one out of five members from other affiliates also used SSG.com. The usage amount of SSG.com by integrated membership customers increased by 42% compared to online membership customers during the same period last year. The usage rate after joining other affiliates was also between 20% and 40% for Emart and Starbucks. The average spending per member was 67% higher than that of non-members.

Meanwhile, this Club Week is the second event targeting membership customers following the Shinsegae Universe Festival held last month. Benefits include discounted sales of Emart gift certificates called Ematicon on SSG.com and Gmarket, as well as discounts on online video service (OTT) subscriptions.

Starting from the 7th, SSG.com will sell Ematicon 10,000 KRW gift certificates to new Shinsegae Universe Club members at a 30% discount. Each person can purchase one certificate. New members will also receive a 50% coupon, which offers up to 10,000 KRW discount on purchases over 20,000 KRW. All members will be given a limited number of coupons offering up to 12% discount for use in the lifestyle category event 'Shopping Express' held during Club Week. Additionally, a limited quantity of 12% coupons exclusive to the online grocery shopping event 'SSG Delivery Day' on the 10th will be distributed.

On August 11, Gmarket and Auction will sell Ematicon 10,000 KRW gift certificates to Shinsegae Universe Club members at a 15% discount for one day only. New subscribers will receive 30,000 KRW worth of cashback on the annual membership fee plus 5,000 KRW Smile Cash. Paying the annual fee with specific cards will provide up to 10,000 KRW cashback. During Club Week, Gmarket will offer one food brand each at up to 50% special discount. Megabox movie tickets (1 ticket) will also be available for 6,000 KRW (limited to 2 tickets per person).

Emart will give 10,000 e-money points, which can be used like cash, to membership members who purchase over 100,000 KRW from the 4th to the 10th. CGV will hold a 100% winning event, providing free movie tickets to 2,600 people.

From the 7th to the 13th, Starbucks will allow members to earn 4 stars per payment transaction (once per day, up to 5 times). It is explained that by purchasing drinks only three times during Club Week, members can collect 12 stars, which can be redeemed for a free drink coupon.

At Shinsegae Department Store, customers who pay over 10,000 KRW with affiliated cards in the food and beverage (F&B) category will receive a 3,000 KRW discount coupon. In the fashion category, a 15,000 KRW coupon will be given for payments over 300,000 KRW with affiliated cards. Shinsegae Duty Free will provide 50,000 KRW in affiliated cash usable online. For purchases over 100 USD by August 31, 15,000 KRW can be used, and for purchases over 300 USD, 35,000 KRW can be used.

New members who join during this Club Week will receive OTT Wave subscription benefits. Those who join through SSG.com will get a 50% discount on a 5-month standard subscription, while members who join through the other five affiliates or existing Universe Club members will receive a 30% discount.

This content was produced with the assistance of AI translation services.