‘Barbie’ Sales Near $1 Billion... Margot Robbie's Confidence Proved Right

Box Office Hit Especially in North America... Expected to Continue for a While
Greta Gerwig, First Female Director to Surpass $1 Billion

The Hollywood movie "Barbie," which has been continuing its box office success recently, is on the verge of surpassing $1 billion (approximately 1.3 trillion KRW) in revenue.

According to local media on the 5th (local time), as of the 4th, "Barbie" has recorded global revenue of $951 million (approximately 1.1915 trillion KRW).

In particular, the box office boom in North America is strong. It earned $423.3 million in the United States and Canada alone. In addition, ticket sales in 69 other countries have reached $527.7 million.

Excluding North America, the ranking is the United Kingdom (about $80.6 million), Mexico (about $46.6 million), Brazil (about $37.2 million), and Australia ($36 million). In Asia, while struggling in countries such as South Korea, Japan, and Vietnam, it is recording high sales in China ($30.1 million).

If this trend continues, "Barbie" is expected to exceed $1 billion in revenue on the 6th, just 19 days after its release. It has been 19 days since its release on the 19th of last month.

A scene from the movie 'Barbie' [Image source=Naver Movie]

When the movie was released last month, Margot Robbie, the lead actress of "Barbie," said in an interview with an entertainment media outlet, "When a visionary director and a great concept come together, the movie achieves great success," and expressed confidence, saying, "I believe Barbie can earn more than $1 billion."

This box office success of "Barbie" is expected to continue for the time being. Paul Dergarabedian, an analyst at market research firm Comscore, predicted, "Barbie achieving the $1 billion milestone is just a step toward an even greater success."

When "Barbie" surpasses $1 billion, it will set several records. It will be the first $1 billion movie produced since Warner Bros. and Discovery merged in April last year.

Also, Greta Gerwig, the director, will become the first female director to join the "billion-dollar club." So far, the only female director to have recorded over $1 billion in revenue was Anna Boden, who co-directed the 2019 release "Captain Marvel" ($1.13 billion). "Barbie" is the first to achieve this as a solo directorial work.

Meanwhile, "Oppenheimer," which started screening on the same day as "Barbie," has recorded $500 million in revenue, creating a box office phenomenon known as "Barbenheimer."

This content was produced with the assistance of AI translation services.