LGU+ Installs U+ Drive in Toyota 'Highlander'

LG Uplus announced on the 4th that it will equip Toyota's 7-seater SUV 'Highlander' with 'Toyota Connect' based on U+ Drive.

Starting with the Lexus New Generation NX 450h+ and NX 350h in June last year, LG Uplus has strengthened its partnership with Toyota Motor Korea by installing the infotainment platform in the Toyota RAV4 PHEV (Plug-in Hybrid) in February this year.

U+Drive installed in Highlander
[Photo by LG Uplus]

U+ Drive is LG Uplus's integrated infotainment service platform that supports a convenient car life. It offers media services enjoyed by various age groups, equipped with Korea's leading music streaming sites, podcasts, and high-definition mobile TV that replaces DMB. It also features convenience functions that allow remote control of Internet of Things (IoT) devices in homes equipped with U+ Smart Home, helping to connect driving and daily life.

Additionally, U+ Drive is linked with Naver's 'CLOVA,' which enables natural conversation, allowing users to operate various functions such as setting navigation destinations and adjusting interior temperature through AI voice recognition. Furthermore, vehicle management features provide automatic notifications for consumable replacements and inspections, and emergency dispatch services can be easily called via a button on the display screen in case of an accident, assisting customers with convenient accident handling.

Going forward, LG Uplus plans to continuously enhance media content such as sports community platforms, in-vehicle video on demand (VOD) services, and content for infants based on communication technology. Moreover, based on accumulated data from years of collaboration with automakers, LG Uplus is preparing services tailored to the car life cycle, including parking, electric vehicle charging, car insurance, and in-vehicle payments.

Kang Jong-oh, Executive Director of LG Uplus Smart Mobility Business Division, said, "Thanks to the positive evaluations from Toyota and Lexus customers regarding the integrated infotainment service platform, we have been able to continue our cooperation," and added, "We will continue to advance the functions to innovate customers' car life experiences."

This content was produced with the assistance of AI translation services.