OB Beer Cass, Official Sponsor of '2023 LCK Summer'

Official Sponsorship from Playoffs to Finals

OB Beer’s Cass announced on the 3rd that it will participate as an official sponsor of the ‘2023 League of Legends Champions Korea (LCK) Summer’ to target Generation Z consumers.

LCK is the largest domestic League of Legends tournament held since 2012, gaining steady popularity among esports fans due to the high skill level of participating teams and the scale of the competition. Especially this year, the finals are drawing even more attention as the tournament grants a spot to the ‘League of Legends World Championship,’ which is being held in Korea for the first time in five years.

Cass will operate a booth during the 2023 LCK Summer Playoffs, held from the 9th to the 11th at LoL Park in Jongno-gu, Seoul, to meet on-site spectators. At the booth, visitors can receive Cass’s summer limited edition ‘Cass Lemon Squeeze’ and a beer pouch that can be decorated by attaching supporter team logo stickers.

A ‘Cass Cheerful’ zone will also be set up for spectators. Fans can write cheering messages on the ‘Cass Lemon Squeeze Cheerful’ sheets provided on-site and use them while watching the matches. If a fan holding a Cass Cheerful sheet is shown on the broadcast screen inside the stadium, they can capture the screen and enter an event.

During the playoffs, Cass plans to select ‘CASS X LCK’ cheering supporters. Selected supporters will receive various benefits, including the opportunity to attend the 2023 LCK Summer Finals in person, a welcome kit containing cheering supplies, and round-trip shuttle bus service on the day of the event.

The brand manager of OB Beer’s Cass said, “We aim to approach Generation Z consumers more closely through the country’s largest esports league, which is attracting passionate interest from fans,” adding, “We will deliver Cass’s joyful energy through events that resonate with the younger generation.”

This content was produced with the assistance of AI translation services.