Wadiz "Top Three Fundings in the First Half of the Year: Fashion, Food, and Home Living"

2023 First Half Crowd Funding Trend Analysis

The three sectors leading the crowdfunding trends in the first half of this year were identified as ‘Fashion,’ ‘Food,’ and ‘Home Living.’ Wadiz announced on the 2nd that the total number of funding open projects in the first half of this year reached 7,294, marking a 143% increase compared to the previous first half.

Based on the number of openings, ‘Fashion & Accessories,’ ‘Food,’ and ‘Home Living’ took the top three spots. The top 10 popular search terms included leisure-related keywords such as ‘camping,’ ‘tent,’ ‘carrier,’ and ‘backpack.’ This is analyzed as a surge in demand for camping and travel due to the endemic situation.

The official merchandise of the popular domestic animations ‘Suzume-ui Mundansok’ and ‘Neoui Ireum-eun’ also attracted attention as hit products in the first half, with 16,831 supporters participating and raising 700 million KRW.

In addition, the offline experience space ‘Gonggan Wadiz,’ operated by Wadiz in Seongsu-dong, Seoul, recorded over 60,000 visitors in the first half alone.

A Wadiz representative said, "As outdoor activities increased, funding projects related to fashion and leisure gained attention, and visitors to ‘Gonggan Wadiz’ for trendy brand experiences also increased significantly. We will continue to create a platform for many makers and supporters to challenge and support both online and offline in the second half of the year."

This content was produced with the assistance of AI translation services.