"Men Searching for 'Shorts Workwear' Up↑"… Musinsa Search Volume Increases by 40%

Analysis of Search Term Data for June-July
Increase in Keyword Searches Compared to the Same Period Last Year

Musinsa announced on the 2nd that the search volume for the keyword 'men's shorts' increased by about 40% compared to the same period last year, based on an analysis of search data from June to July this year. Shorts ranked as the third most searched term by male customers, following flip-flops and short-sleeve T-shirts.

Intempo Mood Triple Cut Bermuda Pants
[Photo by Musinsa]

The search volume for 'denim Bermuda pants' increased by more than 120%, attracting the highest interest. Bermuda pants are a design originating from the British Navy uniform, characterized by wide leg openings that flare out downward, intended to be worn in hot regions such as tropical or desert areas.

Emerging brands on Musinsa are also leading the trend by showcasing Bermuda pants in their spring-summer collections this year. Notably, the men's fashion brand 'Intempomood' released two types of Bermuda pants this year. Among them, the 'Triple Cut Bermuda Pants,' featuring vintage washing and seam details, showed a high purchase rate mainly among men in their 20s, selling over 4,000 units within three months since its launch in May.

In response to the increased demand for men's shorts, formal designs and set-up items have also been appearing one after another. The contemporary designer brand 'Another Office' released the 'Hemingway Belted Shorts,' which have received a positive response from working men, with men in their 30s accounting for 60% of the buyers. Emphasizing a classic mood with a waist belt and double pleat details, the Hemingway Belted Shorts use the same dense fabric as the blazer released together, allowing them to be worn as a set-up.

A Musinsa representative said, "As the intense heat wave has arrived, the demand for 'shorts workwear' is increasing mainly among young male customers who value practicality and style," adding, "This summer, shorts featuring wide fits and vintage denim materials stood out in the top ranks of Musinsa's popular product rankings."

This content was produced with the assistance of AI translation services.