CJ OnStyle's Galaxy Z Flip5 Showcase Watched by 670,000 Viewers

4 Times Growth Compared to Previous Showcase
1.5 Billion KRW in Orders Recorded Within 1 Hour
Lecture, Musical, Short-Form (Dance), and Selling Combined Performance

CJ OnStyle announced on the 2nd that the cumulative viewers of the 'Galaxy Z Flip5·Z Fold5' launch showcase, held jointly with Samsung Electronics at midnight on the 1st, reached approximately 670,000. This figure is more than four times higher than the viewers of the 'Galaxy Z Flip4·Z Fold4' launch showcase held by CJ OnStyle in August last year. The Galaxy Z Flip5·Z Fold5 recorded sales close to 1.5 billion KRW within just one hour of the start of pre-sales.

The number of customers who signed up for the pre-broadcast notification to watch the showcase more than doubled compared to the 'Galaxy Universe' Galaxy S23 launch showcase held in February this year.

CJ OnStyle is hosting a launch showcase for the 'Galaxy Z Flip5 and Z Fold5' in collaboration with Samsung Electronics.
[Photo by CJ OnStyle].

CJ OnStyle said that the showcase was planned with the theme of Expansion, inspired by the fact that the external display area of the Galaxy Z Flip5 has expanded nearly four times compared to its predecessor. Utilizing the product’s unique feature of being able to take selfies or freely use applications (apps) without opening the smartphone screen, the showcase combined performances such as lectures, musicals, short-form (dance), and selling. Comedian Kim Min-su, who runs the YouTube channel 'Pisik University' with 2.19 million subscribers, led the performances alongside musical actress Shin Yoon-jung and short-form creator Bullettari, showcasing various performances.

CJ OnStyle explained that "we provided customers with an enjoyable and unique shopping experience through a broadcast stage optimized for the Galaxy Z Flip5·Z Fold5 brand identity," and that the large-scale new product promotion was well received for satisfying the demands of partner Samsung Electronics.

This launch showcase increased its impact through one-platform sales by broadcasting simultaneously on live commerce and CJ OnStyle TV shopping.

CJ OnStyle plans to hold a Samsung Week promotion linked to the showcase for one week until the 7th, selling the new Z Flip5, Galaxy Tab S9, and popular Samsung Electronics products at discounted prices across all CJ OnStyle channels.

This content was produced with the assistance of AI translation services.