Lotte Department Store Hosts Pop-up Event to Celebrate Treasure's 2nd Album Release

Event for Fans Celebrating Comeback and 3rd Debut Anniversary

Lotte Department Store announced on the 31st that it will hold a pop-up store for YG Entertainment's boy group 'TREASURE' until the 7th at the Atrium on the 1st floor of Jamsil Lotte World Mall.

Lotte Department Store is holding a popup for YG Entertainment's boy group 'TREASURE' at the Atrium on the 1st floor of Lotte World Mall in Jamsil until the 7th. The photo shows the TREASURE popup scene. [Photo by Lotte Department Store]

This event is held for fans to celebrate TREASURE's 2nd album comeback and their 3rd debut anniversary. The pop-up store will sell albums and over 70 types of new TREASURE merchandise.

The pop-up store is open to everyone without prior reservation. However, for safe and comfortable viewing, visitors can register for waiting at the on-site kiosk and enter sequentially.

Jin Seung-hyun, head of the fashion division at Lotte Department Store, said, "Since last year, with the entry of various brands and diverse pop-ups, Lotte World Mall has become a sacred place for the MZ generation (Millennials + Generation Z). We hope it will rise as a hot spot for the global MZ generation beyond Korea."

This content was produced with the assistance of AI translation services.