Lotte Hi-Mart Sees Surge in Summer Cooling Appliance Demand... Up to 30% Discount Offered

Lotte Hi-Mart is holding a discount event targeting summer cooling appliances. This is due to the sharp increase in demand for summer appliances with the onset of the intense heat.

A model is examining an air conditioner and a fan at the Lotte Hi-Mart Daechi branch.
[Photo by Lotte Hi-Mart]

According to Lotte Hi-Mart on the 1st, sales data from the six days between the 26th and 31st of last month showed that air conditioner sales doubled, and fan sales increased by about 35%. On the first weekend of the heatwave, the 29th and 30th, air conditioner sales were 2.1 times higher and fan sales increased by 40% compared to last year. After the rainy season ended and the heatwave began, customer demand surged to purchase cooling appliances.

Considering this, Lotte Hi-Mart is running an event throughout August offering up to 30% discount benefits through product discounts, mobile gift certificates, and cashback when purchasing summer cooling appliances. Until the 14th, customers who purchase promotional air conditioner products such as Carrier’s ‘AeroA Stand Air Conditioner,’ Samsung Electronics’ ‘Wind-Free Gallery Stand Air Conditioner,’ and LG Electronics’ ‘Whisen Tower 2 (2in1)’ will receive product discounts and cashback up to 200,000 KRW. Until the 31st of this month, customers can purchase Shinil Electronics’ ‘Air Circulator’ and ‘Electronic Fan’ at up to 30% discounted prices on online shopping malls.

Along with cooling appliances, popular summer kitchen appliances that conveniently prepare and store food and beverages in hot weather are also being sold at discounted prices. Throughout August, purchasing promotional food waste disposer products from Shinil Electronics and Cuckoo Electronics will provide up to 22% discount benefits including product discounts and mobile gift certificates. Every weekend (Friday to Monday), purchasing promotional products such as LG Electronics’ ‘PuriCare Water Purifier’ and Cuckoo Electronics’ ‘Ultra-High Temperature Ice Water Purifier’ will offer up to 21% discount benefits including product discounts and mobile gift certificates.

Kim Tae-young, head of the Home Appliances Team 1 at Lotte Hi-Mart, said, "As the intense heat begins in earnest, more customers are rushing to purchase cooling appliances. We have prepared a variety of brand products such as air conditioners and fans so customers can compare and purchase with ease."

This content was produced with the assistance of AI translation services.