No Brand Burger's 'Pepperoni Pizza Chicken' Sells 100,000 Units in Just 2 Weeks After Launch

Topped with Pepperoni and Swiss Cheese
Crispy Chicken Patty Blended
Chicken and Pizza Flavors Together

Shinsegae Food announced on the 1st that the 'Pepperoni Pizza Chicken,' launched last month targeting young consumers seeking fun and rarity at No Brand Burger, surpassed 100,000 cumulative sales within just two weeks of its release.

No Brand Burger's Pepperoni Pizza Chicken is a unique menu item directly developed by Shinsegae Food, combining a bun topped generously with pepperoni and Swiss cheese with a crispy chicken patty, allowing customers to enjoy the flavors of both chicken and pizza simultaneously.

This product features an unusual visual that resembles a pepperoni pizza by flipping the bun (burger bread) upside down and layering pepperoni, tomato sauce, and cheese on top. Shinsegae Food analyzed that this distinctive appearance has resonated with 'fun consumers' who value novelty and rarity, leading to increased sales.

In fact, Pepperoni Pizza Chicken has been gaining word-of-mouth popularity among the 20s and 30s age group, with over 100 posts weekly introducing the new menu and purchase verification reviews uploaded across various social networking services (SNS) and online channels such as Instagram, Facebook, YouTube, blogs, and communities.

Shinsegae Food plans to strengthen its online and offline marketing by offering various consumer benefits through live broadcasts and conducting unique collaborations to actively promote Pepperoni Pizza Chicken.

A Shinsegae Food representative stated, "We will continue to introduce differentiated menu items and diverse marketing strategies that increase touchpoints with consumers to provide new experiences and enjoyment that can only be found at No Brand Burger."

This content was produced with the assistance of AI translation services.