Golden Blue, 'Miller Genuine Draft' Design Renewal

Maximizing Brand Identity by Emphasizing the 'M' Logo and Black Color

Golden Blue International announced on the 31st that it has renewed the package design of the 500mL can product of the American premium lager ‘Miller Genuine Draft’ and launched it.

Miller, which Golden Blue International began importing and distributing this year, is a premium lager brand of Molson Coors Beverage Company, one of the world's top three beer companies, and is known as a first-generation imported beer loved by domestic consumers since the 1990s.

This product was introduced to continuously innovate, increase product awareness, and further solidify its position in the imported beer market. The newly launched package maintains the original contents, preserving Miller’s unique freshness and crispness of the lager, while reflecting a modern sensibility in its design.

The new package design prominently features the ‘M’ logo symbolizing Miller on the front, emphasizing Miller’s brand identity. The ‘M’ logo uses a gold color reminiscent of Miller, while the rest of the package is black, making the ‘M’ logo stand out even more. Additionally, unlike before, the new package adopts a matte can, offering a more sophisticated and modern feel.

Park Yong-su, Chairman of Golden Blue International, said, “This Miller package design actively reflects the trends of the MZ generation (Millennials + Generation Z), who pursue a modern and sophisticated image,” and added, “We will further strengthen communication with the MZ generation through various marketing activities emphasizing the young sensibility of the Miller brand.”

The Miller product with the new design will be gradually available starting in August at major convenience stores nationwide, followed by large supermarkets and other home-use channels.

This content was produced with the assistance of AI translation services.