GS25 Launches 'Display the Taegeukgi' Campaign for Liberation Day

GS Retail's convenience store GS25 announced on the 31st that it will hold a ‘Taegukgi Display’ campaign on August 15th, the 78th Liberation Day.

Taegukgi diorama set product presented by GS25.
[Photo by GS Retail]

The ‘Taegukgi Display’ campaign is an event where GS Retail, digital font company Sandoll, and comprehensive food company Ottogi produce 8,150 Taegukgi diorama sets (a miniature model installed with a landscape or picture as the background) and give them to customers as prizes.

People often pass by national holidays or commemorative days without displaying the Taegukgi due to their busy daily lives. This campaign was launched to remind people of the meaning of displaying the Taegukgi on Liberation Day and to inspire patriotism.

The Taegukgi diorama set consists of an acrylic model with the Taegukgi and phrases written in Sandoll font such as ‘Gwangbok’ (Liberation), ‘Freedom’, ‘Manse’ (Hurrah), ‘When That Day Comes’, and ‘Words and Writing Are the Spirit of Our People’, an acrylic plate (base), and a package manual introducing the purpose of this campaign. On national holidays or commemorative days when the Taegukgi is displayed, the Taegukgi model and various phrases can be fixed to the acrylic plate for use.

The campaign requires purchasing 20 Ottogi promotional products such as Jin Ramen, Jjashulreong, Jin Bibimmyun, Ottogi Rice, and Ottogi Beef Seaweed Soup Rice at GS25 and accumulating GS&POINT. When paying, one stamp is generated on the event screen within the ‘Our Neighborhood GS’ app, and collecting two stamps allows entry. The event runs throughout August and will end early once all prizes are exhausted.

Meanwhile, GS25 has recently introduced meaningful goods packages during patriotic campaigns. On last Samiljeol (March 1st Movement Day), they produced goods packages representing independence activists Kim Gu and poet Yun Dong-ju. The event received great responses from customers, with the prepared prizes?100 ‘Kim Gu Package’, 700 ‘Yun Dong-ju Package’, and 1,919 ‘Yours Jirisan Clear Spring Water 500ml’?being sold out within three days.

Chae Eun-su, GS25 Promotion Part Manager, said, “This campaign was launched to remind people of the meaning of displaying the Taegukgi on national holidays and to propose a new form of Taegukgi culture that allows people to easily hang the Taegukgi anywhere.”

This content was produced with the assistance of AI translation services.