What Makes Yeongdeungpo a Global Attraction This Summer?

Fam Tour to Promote Yeongdeungpo’s Charm Worldwide

‘Summer Mission in Midsummer’ Fam Tour with 135 Influencers from 46 Countries

Visits to Provoc Seoul, Mullae Creative Village, Han River, and More, Posting Photos and Videos on Personal SNS

Choi Ho-kwon, District Mayor: "We Will Widely Promote Yeongdeungpo’s Charm to Become a Global Attraction and the Center of K-Culture"

Yeongdeungpo District (Mayor Choi Ho-kwon) announced that it will conduct a fam tour with Global Seoul Mates, composed of foreigners from Europe, South America, Asia, and other regions, to captivate tourists.

According to the 2022 Korea Tourism Statistics released by the Korea Tourism Organization, the number of tourists visiting Korea last year reached 3.19 million, an increase of 230.7% compared to the previous year. This rise is attributed to the easing of COVID-19.

In response, the district is conducting the fam tour to widely promote various tourism resources such as nature, culture, arts, and leisure both domestically and internationally, and to revitalize the tourism industry in line with the increase in tourists and changes in promotional trends using social media (SNS).

This fam tour, themed ‘Summer Mission in Midsummer,’ involves participation from Global Seoul Mates organized by the Seoul Tourism Foundation. Global Seoul Mates are foreigners residing or studying in Korea who promote Seoul widely through their social media channels. Currently, 135 foreigners from 46 countries across Asia, Europe, North and South America, and Africa are active.

From July 14 to August 4, they will visit four ‘Summer Theme Mission Locations’ in Yeongdeungpo and post photos, videos, and reviews on social media with hashtags (#). The four ‘Summer Theme Mission Locations’ are ▲ Provoc Seoul, the former Daesun Flour Mill now a creative hub for culture and arts ▲ Mullae Creative Village, where artists and ironworks coexist alongside numerous workshops ▲ Han River leisure activities such as cruises and yachting ▲ and KBS On, where visitors can experience broadcasting production.

In last year’s fam tour, 97 Global Seoul Mates participated, posting over 200 posts, which garnered more than 3,000 likes and 8,000 comments.

The district hopes that through Global Seoul Mates, its excellent tourism resources including ecological nature, culture, arts, and industry will be widely known worldwide, helping Yeongdeungpo to emerge as a global tourist destination.

Choi Ho-kwon, Mayor of Yeongdeungpo District, stated, “With the activities of Global Seoul Mates, who are social media influencers with multinational backgrounds, we expect Yeongdeungpo’s diverse tourism resources to be widely recognized worldwide, attracting more domestic and international tourists. Furthermore, we will develop high-quality tourism content to make Yeongdeungpo a destination comparable to world-class tourist spots.”

This content was produced with the assistance of AI translation services.