Chorokbaem Media Signs Drama Service Agreement with Finger Labs Based on BTS 'Hwayangyeonhwa'

Chorokbaem Media announced on the 28th that it has signed a contract with Finger Labs, a blockchain-specialized subsidiary of the digital comprehensive marketing group FSN, to provide overall services including content publishing, promotion, and distribution based on Web 3.0 technology.

Through this contract, Chorokbaem Media will issue and distribute viewing rights for the BTS (Bangtan Sonyeondan) Hwayangyeonhwa-based drama "YOUTH" via Finger Labs' "Xclusive" platform. They plan to actively engage in everything from creating marketing promotional webpages to developing infrastructure and services for viewing. Additionally, Chorokbaem Media will provide various related materials such as produced viewing content and design resources necessary for marketing.

Finger Labs is a company that collaborates with leading domestic enterprises to assist partners in entering and transitioning their businesses to Web 3.0. Previously, Finger Labs successfully issued the "Bellygom NFT," utilizing Lotte Home Shopping's popular character.

The Web 3.0 project unveiled by Chorokbaem Media is an innovative content distribution method applying the world's first Web 3.0 technology, representing a new attempt to break away from the Web 2.0 structure of the content distribution industry, typically represented by existing OTT platforms. It has attracted global attention even before its launch due to its adoption of a 'decentralized' distribution method from a 'global' perspective based on blockchain, departing from traditional distribution channels.

Web 3.0 is a new web operation model that uses decentralized technologies such as blockchain to enable service participants to share profits. While existing broadcasting channels or OTT platforms in the content distribution industry represent a centralized Web 2.0 concept, Web 3.0 structures each individual content owner as a single 'platform.'

A company official stated, "Aiming for the successful launch (minting) of YOUTH, Chorokbaem Media, FSN, and Finger Labs are closely collaborating to smoothly proceed with the related project," adding, "We are currently conducting thorough reviews from various angles to select the most stable platform for content viewing."

Meanwhile, the drama YOUTH is a secondary creative content based on BTS's 2015 album "Hwayangyeonhwa" story and gained significant attention after releasing its first teaser video in Paris, France, last May.

This content was produced with the assistance of AI translation services.