Samyang Foods' 'Buldak' Brand Surpasses 5 Billion Units Sold

Samyang Foods announced on the 28th that the cumulative sales volume of the Buldak brand (noodle products) surpassed 5 billion units in mid-this month. The cumulative sales revenue reaches 3 trillion won.

Launched in 2012, the Buldak brand surpassed 1 billion units in cumulative sales in 2017 and has continued to sell 1 billion units annually, maintaining its popularity. This steady growth is supported by various extended products derived from the original Buldak Bokkeum Myun such as Carbo and Cheese, as well as content competitiveness like the ‘Fire Noodle Challenge’.

In particular, recently, Buldak products sold only overseas have gained attention as local shopping or direct overseas purchase items, receiving a hot response not only from overseas but also from domestic consumers. Samyang Foods plans to further strengthen its product lineup by introducing new Buldak products incorporating unique overseas flavors.

Along with this, a new global Buldak campaign, ‘PLAY BULDAK,’ will be launched to accelerate global marketing efforts. PLAY BULDAK is a global campaign officially introduced from this year, and from today until the end of August, a dance challenge called ‘ME WE PLAY’ will be held for one month. ‘ME WE PLAY,’ conducted mainly on TikTok and Douyin across nine Asian countries including Korea, Thailand, China, Malaysia, Vietnam, Japan, and Taiwan, is a dance challenge where participants follow choreography to the ‘PLAY BULDAK’ music produced by Samyang Foods and upload it on social networking services (SNS).

A representative from Samyang Foods said, “Buldak is now recognized as a dynamic part of Korean culture to people worldwide beyond just K-food,” and added, “Starting with this dance challenge, we will create unique entertainment experiences exclusive to the Buldak brand that allow global consumers to enjoy Buldak in various ways, providing differentiated brand experiences.”

This content was produced with the assistance of AI translation services.