Samsung C&T AMI to Hold 'Hot Summer' Event on Garosugil

AMI, the French designer brand under Samsung C&T Fashion Division, announced on the 28th that it will hold the ‘Hot Summer’ event at its Garosugil flagship store in Sinsa-dong, Gangnam-gu, Seoul, until the 30th.

AMI offers customers who post a photo certifying their visit to the Garosugil flagship store on their personal Instagram account with hashtags the opportunity to enjoy gelato, heart-shaped balloons, and use of a photo booth. Gelato and heart balloons featuring AMI’s distinctive branding will be provided in the outdoor space in front of the flagship store. Additionally, a photo booth is installed on the first floor of the store, giving customers a chance to capture memories inside the AMI heart logo frame.

Furthermore, during the Hot Summer event period, customers who purchase products at the Garosugil flagship store will receive a 100% winning scratch coupon and a gift of one item among AMI heart stickers, pouches, ball caps, or wallets. The scratch coupon event allows one participation per person and may end early if gifts run out.

Meanwhile, AMI will introduce for the first time oversized short-sleeve T-shirts, sweatshirts, and hoodies featuring the small red heart logo for the 2023 Fall/Winter (F/W) season. The beige color of these items will be sold exclusively at the Garosugil flagship store.

Nam Hoseong, head of Samsung C&T Overseas Merchandise Team 4, said, “AMI has prepared an event for customers enjoying a break in the city during the summer vacation season,” adding, “We hope customers create cool and enjoyable memories at the flagship store where they can feel AMI’s brand identity.”

AMI opened its Garosugil flagship store in September last year in Sinsa-dong, Gangnam-gu, Seoul, with an area of 431.33㎡ (approximately 130 pyeong). The store consists of four floors showcasing men’s and women’s collection clothing, accessories, and brand signature heart logo products.

This content was produced with the assistance of AI translation services.