Dong-A Pharmaceutical Practices Neighborly Love Through Bazaar

Dong-A Pharmaceutical has been contributing to practicing neighborly love through bazaars and spreading a culture of sharing in the local community.

Employees participating as volunteers in Dong-A Pharmaceutical's 'Love Sharing Bazaar' are taking a commemorative photo. [Photo by Dong-A Pharmaceutical]

Since 2009, Dong-A Pharmaceutical has been holding the annual charity event "Love Sharing Bazaar" for 14 years to promote a culture of donation and contribute to the development of the local community. Due to the impact of COVID-19, the Love Sharing Bazaar was not held for three years from 2020 to 2022, but it was held again last month in front of the headquarters in Yongdu-dong, Dongdaemun-gu, Seoul, with employees and local residents of Dongdaemun-gu attending after four years.

At the bazaar, Dong-A Pharmaceutical sells its own and Dong-A Otsuka products to local residents at affordable prices. The proceeds are donated to the Dongdaemun-gu Social Welfare Council and used for support projects for low-income and marginalized groups in the area.

This year's bazaar, held after four years, set various records. First, a record-high 78 employees participated as volunteers, working hard, and the number of items sold increased nearly twofold to 79 types. The sales amount also reached a record high of 118 million KRW.

Before the bazaar, a new event called 'Black Wednesday' was held for employees. This event, which sold donated items through an online auction, was planned as a "fun and new donation platform involving all employees of the Dong-A Socio Group."

To this end, 15 presidents from 13 group companies provided 18 types of items. Employees purchased donated items such as ties and camping gear provided by the presidents via Zoom, raising about 4 million KRW in donations.

A Dong-A Pharmaceutical official said, "Thanks to the generous support of local residents, we successfully completed the Love Sharing Bazaar and were able to donate the sales proceeds," adding, "We will continue to carry out social contribution activities that can support neighbors in need."

This content was produced with the assistance of AI translation services.