'The 23rd Miryang Performing Arts Festival' Together with Local Businesses!

Various Commercial Area Revitalization Policies Supporting Local Alley Businesses

Miryang City in Gyeongnam Province is focusing on revitalizing the local commercial district, hosting various cultural and artistic events, and developing tourism content through the 23rd Miryang Performing Arts Festival, which opened on the 21st.

In particular, marking the ‘2023 Year of Visiting Miryang,’ efforts are being made to attract tourists and connect the Miryang Performing Arts Festival, which draws many external visitors, with the local commercial district.

The 23rd Miryang Performing Arts Festival in collaboration with the local commercial district.
[Image provided by Miryang City]

Recently, the city signed a business agreement for cultural and artistic promotion with the Busan Cinema Center, Muhak, NH Nonghyup Gyeongnam Headquarters, BNK Gyeongnam Bank, and KEPCO Gyeongnam Headquarters, actively encouraging employees to attend performances with discounts on festival admission fees. Through various promotional strategies, the city is making every effort to attract external tourists, a key factor in economic revitalization.

By collaborating with local merchant associations, institutions, organizations, and cultural artists, the entire city creates a welcoming atmosphere for actors and tourists, turning the whole area into a festival venue.

Additionally, the city is attracting external tourists by selling Miryang City Tour packages in cooperation with Korail.

During the festival period, ‘Chimaek Day with Actors’ is held throughout the city, and external visitors presenting performance tickets receive preferential discounts at local businesses. Lists of businesses offering discounts to external tourists and theater groups can be found on the official Miryang Performing Arts Festival website under announcements.

Moreover, a refund event is operated where external performance attendees who bring a performance ticket along with a lodging receipt of 50,000 KRW or more used during the festival period to the Miryang Arena ticket office can receive a refund in Miryang Love Gift Certificates ranging from 10,000 KRW up to 40,000 KRW.

A downtown beauty discount event is also underway. Visitors holding theater tickets during the event period at Miryang Arena can exchange them for a 10,000 KRW beauty discount voucher per person. The discount is available to 100 people per day, totaling 300 people.

The vouchers can be used at about 30 participating beauty salons and barbershops located in Nae-i-dong downtown area. The usage period is until August 31, and if the voucher is lost or unused within the period, the discount benefit will automatically expire.

Mayor Park Il-ho said, “Miryang City will do its best to achieve the essential goals of the Miryang Performing Arts Festival, which are the promotion of local culture and arts and the nurturing of talented actors, through collaboration with local performing artists. The city will also devote all efforts to revitalizing the local commercial district through various consumption promotion events during the festival, aiming to catch both rabbits of cultural and artistic activation and tourism industry development.”

This content was produced with the assistance of AI translation services.