Coway Ranks 36th in 'Top 100 Brands of Korea'

'Icon Jeongsugi 2', 'Icon Eoreum Jeongsugi'
Strengthening Brand Prestige

Coway (CEO Seo Jang-won) announced on the 25th that it has been selected as one of the 'Top 100 Brands in Korea' for the second quarter of this year, as announced by the brand value evaluation company Brandstock. The Top 100 Brands in Korea is a system that selects the top 100 brands with the highest scores among about 1,000 brands across more than 230 major domestic industry sectors, based on the patented brand value evaluation model BSTI (Brand Stock Top Index).

Coway Icon Water Purifier 2

In this survey, Coway scored a total of 860.6 points out of 1,000 on the BSTI, maintaining its 36th place from the previous quarter. Coway explained that it was recognized for its brand competitiveness by introducing innovative products. The 'Icon Water Purifier 2' received favorable reviews for its ultra-compact size of 18 cm in width, high hygiene, and interior design effect. The 'Icon Ice Water Purifier' is also popular for its compact size, abundant ice-making performance, and UV sterilization system.

A Coway representative said, "As a leading environmental home appliance company in Korea, we deliver the value of a healthy life through various innovative technology-based products such as water purifiers, air purifiers, bidets, and mattresses," adding, "We will continue to enhance customer experience and strengthen brand leadership by promoting Coway's unique innovative products and differentiated services."

This content was produced with the assistance of AI translation services.