'Volume-Increased Body'... The Bold 4th Generation 'The New Sorento' to Launch Next Month
Kia unveiled the design of the enhanced model of the 4th generation Sorento, 'The New Sorento,' on the 25th.
Kia changed the interior and exterior design of The New Sorento to a new car level, inspired by the brand design philosophy 'Opposite United,' which draws boldness harmonizing with nature.
The exterior design concept of The New Sorento is 'Futuristic Boldness.' The front features a radiator grille with a three-dimensional patterned module and harmoniously arranged 'Signature Starmap Lighting' daytime running lights (DRL) emphasizing a vertical image. Additionally, the hood with enhanced volume creates an effect that makes the body appear larger.
The side features vertically arranged headlamps and rear combination lamps that follow the character line in harmony. New alloy wheels emphasize a solid and refined feel. The rear applies a starmap graphic connecting the two rear combination lamps and implements a sturdy image with a wide rear skid plate that harmonizes with the lower bumper.
The interior emphasizes a wide image through horizontal shapes under the theme of 'Borderless Wideness.' A panoramic curved display seamlessly connects a 12.3-inch cluster and infotainment system into one screen. Additionally, Kia's next-generation infotainment system ccNC is applied to display various information in a unified manner.
The fingerprint authentication system applied to the center console can be used as an authentication method when starting the engine, making simple payments inside the vehicle, or deactivating valet mode.
The design-specialized trim, Gravity, features a dedicated design radiator grille and wheels. Black color is applied to the outside mirror covers and roof racks, and front and rear dedicated skid plates with a solid feel and exclusive leather seats further enhance toughness and luxury.
The New Sorento offers five exterior colors, including three new additions: Interstellar Gray, Cityscape Green, and Volcanic Sand Brown, and three interior colors including new Black and Olive Brown.
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Kia will announce prices and launch gasoline and diesel models, as well as the hybrid 4WD model, in mid-August. The hybrid 2WD model will have its price announced and be launched after the certification process is completed, reflecting eco-friendly vehicle tax benefits.
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