hy, Dongdaemun-gu Office and Solitary Death Prevention Support Project 'Join Hands'

'Business Agreement for Health Drink Support for Households at Risk of Solitary Death'

hy announced on the 25th that it will partner with the Dongdaemun-gu Office in Seoul to prevent solitary deaths.

Dongdaemun-gu Mayor Ilhyung Lee (left) and Hyungbuk Branch Manager Myungsoo Jung are posing for a commemorative photo after signing a business agreement.
[Photo by Hy]

Earlier, on the 24th, hy signed a business agreement with the Dongdaemun-gu Office to promote the 'Health Beverage Support Project for Households at Risk of Solitary Death.' Through this support project, they plan to check on the welfare recipients or lower-income households and deliver health beverages. The total project cost is 100 million KRW, which the company explained is the largest scale among agreements made with individual local governments.

According to the agreement, hy's own distribution network, 'Fresh Manager,' will deliver the company's health beverages to 1,061 recipients. The project period is from August to December. If any abnormalities such as health issues are discovered during product delivery, they will communicate in real-time with the Dongdaemun-gu Office to prevent crisis situations. The Dongdaemun-gu Office will oversee the overall project, including selecting and managing the support recipients.

hy is expanding its 'Care Activities for Elderly Living Alone' to prevent solitary deaths. As of the first half of this year, the cumulative support amount has reached 16 billion KRW. Jeong Myeong-su, head of hy's Gangbuk branch, said, "We will continue to strive to extend a warm hand to marginalized neighbors."

This content was produced with the assistance of AI translation services.