KT Adds RCS to 'Smart Message Plus'... Enhancing Communication Effectiveness

KT announced on the 24th that it will add RCS (Rich Communication Suite) as a sending method for ‘Smart Message Plus’ and provide an integrated communication service.

‘Smart Message Plus’ is an integrated communication service that allows companies to send various notifications and guidance to multiple customers via text messages (SMS·LMS·MMS).

Smart Message Plus RCS Sending
Photo by KT

Messages sent using the newly added RCS method can include pre-registered company brand logos (BI) and company profiles. This helps customers avoid mistaking messages for spam, phishing, or smishing, enabling more effective communication. RCS, added as a sending method for ‘Smart Message Plus,’ is an international standard message format defined by the GSM Association (GSMA). It features a more convenient user interface (UI) and a richer user experience (UX) compared to regular text messaging services.

Previously, KT added Kakao AlimTalk and FriendTalk as sending methods for ‘Smart Message Plus,’ and has continuously enhanced integrated communication functions such as fax and voice message sending, bulk sending of Giftishow (mobile gift certificates), billing verification, and transmission statistics.

Min Hyebyeong, Executive Director of KT Enterprise Service DX Division, said, “We will continue to improve the infrastructure and user convenience of Smart Message Plus,” adding, “We will solidify our position as Korea’s leading integrated communication platform service by providing customers with all the additional functions they need at once.”

This content was produced with the assistance of AI translation services.