Homeplus Mall Hosts In-Store Brands and Cultural Center Programs

Homeplus announced on the 24th that starting next month, it will offer unique experiential classes linking in-store brands and cultural center programs such as swimming pools, roller skating rinks, climbing, Pilates, and fitness.

Models experiencing climbing at 'Monkeys Climbing' in Homeplus Yeongdeungpo branch, Mullae-dong, Seoul on the 24th

First, a variety of programs have been prepared for children to enjoy during the summer vacation. At the ‘Angel Crew Children’s Swimming Pool’ located in Incheon Nonhyeon Branch, four premium kids swimming programs will be introduced. The Angel Crew Children’s Swimming Pool Inha Branch exceeded its monthly sales target by 567% during the pre-registration period in June.

At Yeongdeungpo Branch’s ‘Gogoland,’ roller skating programs for toddlers and elementary school students are offered. Additionally, at ‘Monkeys Climbing’ and ‘Hado Sports,’ visitors can experience various unique programs such as climbing and AR augmented reality experiences. On the rooftops of 93 Homeplus stores, families can enjoy stargazing experiences to romantically spend summer nights in the city.

Health programs have also been prepared. At Seobusan Branch and Changwon Branch, ‘Medijay Pilates’ offers small-group reformer, barrel, and chair Pilates sessions with a 2-to-1 instructor-to-participant ratio. At Masan Branch and Jinhae Branch, the fitness center ‘It’s Gym’ provides 1-to-1 or 2-to-1 personal training programs.

The number of kids cafes has also been expanded. ‘Monster Park,’ located in Gayang Branch and Masan Branch, has gained great popularity with unlimited usage time and is scheduled to open additional locations at Sindorim Branch, Guwol Branch, and Dongnae Branch. ‘Champion,’ located at Uijeongbu Branch and Incheon Songdo Branch, has been renewed as ‘Champion The Blackbelt,’ which enhances vertical movement to promote children’s muscle development through activities in various directions. After the renewal, sales at ‘Champion The Blackbelt’ Uijeongbu Branch and Incheon Songdo Branch increased by 86% and 142% respectively compared to the same period last year.

Lee Won-kyung, head of the Homeplus Cultural Center team, said, “With the full-fledged summer vacation and holiday season approaching, we have actively utilized differentiated mall spaces to prepare unique cultural center programs that can only be experienced at Homeplus.” He added, “Since a variety of programs are prepared for the whole family to enjoy, from children to adults, we hope everyone enjoys a special ‘Mall-cation’ at Homeplus this summer.”

This content was produced with the assistance of AI translation services.