CJ CheilJedang Launches 'Active Enrich Boost', a Glutathione Ingredient

CJ CheilJedang is accelerating its push into the global nutrition market.

On the 24th, CJ CheilJedang announced the launch of its antioxidant nutrition solution, ActiveNrich BOOST.

ActiveNrich BOOST is the first product of the high-functional nutrition ingredient brand ‘ActiveNrich,’ introduced by the Food & Nutrition Tech (FNT) division in March. It is rich in the antioxidant ingredient Glutathione. Glutathione is a representative antioxidant that removes reactive oxygen species in the body and enhances the function of other antioxidants such as vitamin C, helping to inhibit aging, improve skin health, and support detoxification.

ActiveNrich BOOST is a high-concentration plant-based glutathione material produced through a fermentation process, with the competitive advantage of being usable without restrictions in various food ingredients. Although glutathione naturally exists in nature, its quantity is very small, and commercial use as a food ingredient has been rare in Korea. Notably, this product has been clinically tested on humans, confirming that it enhances the function of vitamin C, an antioxidant nutrient in the body, by more than 10% and reduces fatigue substances by over 30%. Additionally, it showed effects such as improving muscle oxygen utilization capacity, thereby enhancing exercise performance.

CJ CheilJedang plans to actively target various food ingredient markets such as inner beauty products, fatigue recovery supplements, hangover remedies, and energy drinks with ActiveNrich BOOST. Furthermore, based on the confirmed exercise performance enhancement effects from human clinical trials, the company intends to enter the sports nutrition market. This product has obtained the V-Label vegan certification for the global market and plans to secure Non-GMO, Halal, and Kosher certifications as well.

This content was produced with the assistance of AI translation services.