Lim Young-woong, Trot Singer Brand Reputation Tops for '31 Consecutive Months'

Big Data Analysis Results for July
1st Lim Young-woong, 2nd Lee Chan-won, 3rd Kim Ho-joong

Singer Lim Young-woong has ranked first in the 'Trot Singer Brand Reputation' for 31 consecutive months.

Singer Lim Young Woong. [Photo by Mulgogi Music]

On the 23rd, the Korea Corporate Reputation Research Institute announced the results of the big data analysis of trot singer brand reputation for July, with Lim Young-woong ranking first, Lee Chan-won second, and Kim Ho-joong third.

To analyze the trot singer brand reputation big data, the Korea Corporate Reputation Research Institute extracted 67,681,329 pieces of trot singer brand big data from June 23, 2023, to July 23, 2023, and measured consumer participation index, media index, communication index, and community index to analyze the brand reputation index. Compared to 91,182,546 pieces of trot singer brand big data in June, this is a decrease of 26.85%.

In July, Lim Young-woong's brand recorded a participation index of 1,505,338, media index of 2,467,131, communication index of 2,042,324, and community index of 2,064,451, resulting in a brand reputation index of 8,079,244. Compared to the brand reputation index of 10,018,257 in June, this is a 19.35% decline.

The brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits significantly influence brand consumption.

Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, stated, "In the big data analysis of trot brand reputation for July 2023, Lim Young-woong's brand ranked first. Compared to 92,522,546 pieces of trot singer brand big data in June, there was a 26.85% decrease in July. Detailed analysis shows brand consumption fell by 21.45%, brand issues by 8.27%, brand communication by 26.37%, and brand diffusion by 36.63%."

He added, "In July 2023, Lim Young-woong's brand, which ranked first in trot singer brand reputation, showed high scores in link analysis for 'donate,' 'breakthrough,' and 'good deed.' Keyword analysis showed high rankings for 'Hero Era,' 'Son Heung-min,' and 'dating rumors.' Positive-negative ratio analysis showed a positive ratio of 93.02%."

The top 30 trot singer brand reputation rankings for July 2023 were analyzed as follows: Lim Young-woong, Lee Chan-won, Kim Ho-joong, Jang Yoon-jung, Young Tak, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Ahn Sung-hoon, Jin Hae-sung, Song Ga-in, Jang Min-ho, Jin Sung, Yang Ji-eun, Hong Ji-yoon, Na Hoon-a, Kang Jin, Kim Hee-jae, Kim Tae-yeon, Hong Jin-young, Kim Da-hyun, Kim So-yeon, Shin Sung, Nam Jin, Jung Dong-won, Park Gun, Jin Wook, Hong Ja, Jeon Yu-jin, and Eun Ga-eun.

This content was produced with the assistance of AI translation services.