"Becoming a 'Top-Tier Mid-Sized Bank' in 2 Years"... BNK Busan Bank's Second Half Management Strategy Meeting

Discussion on Strategic Tasks at Songdo 'One Dumb Grand Busan'

Busan Bank's Unchanging Top Priority Value: 'Coexistence with the Local Community'

BNK Busan Bank (President Bang Seong-bin) held a second half management strategy meeting addressing strategic tasks such as business innovation with the goal of becoming a top-tier bank in two years.

On the 21st, Busan Bank held the 2023 second half management strategy meeting attended by over 250 executives and branch managers, pledging to leap forward as a top-tier regional mid-sized bank.

In particular, the management strategy meeting, which had been held annually at the head office, was conducted at the Wyndham Grand Busan in Songdo, the first 5-star hotel in the western Busan area, to promote regional tourism industry and economic revitalization.

The BNK Busan Bank's second half management strategy meeting is being held.

This management strategy meeting was held under the theme of bold challenges beyond limits and genuine change to prepare for the rapidly changing financial environment and future uncertainties, aiming to become a top-tier regional mid-sized bank by 2025.

Additionally, to pursue regional coexistence and sustainable growth centered on soundness, the main strategic tasks selected were ▲expanding the role and social contribution activities as a regional bank ▲securing customer trust and a major shift to customer-centricity ▲strengthening proactive risk management for soundness enhancement ▲diversifying revenue sources centered on high-quality assets ▲business innovation breaking existing frameworks and promoting sound finance.

To this end, detailed directions were presented such as ▲strengthening the global market through expansion of overseas business ▲advancing into the metropolitan area through a sales center model ▲strengthening senior asset management by securing new growth engines ▲providing better financial services through organic connection of online and offline channels.

President Bang Seong-bin stated, “Reaching a top-tier regional mid-sized bank by 2025 is impossible without a solid regional foundation and support,” and urged, “We will do our best to be a reliable pillar for the region and find and strive for roles that only Busan Bank can fulfill for the region.”

This content was produced with the assistance of AI translation services.