GS25 to Offer Foodology's 'Red Water · Blue Water'

GS Retail Establishes Product Development System with Foodology
Business Agreement to Strengthen Mutual Marketing

GS25 announced on the 21st that it will launch the best products of Foodology, Red Water and Blue Water, in RTD (Ready to Drink) form for easy enjoyment.

A model is introducing Foodology's 'Red Water Colle Tea Water 500ML' and 'Blue Water Turbo Boom Water 500ML' at GS25
[Photo by GS25].

GS25 released 'Red Water Colleti Water 500ML' and 'Blue Water Turbo Boom Water 500ML' as customized products for customers who are highly interested in diet and energy replenishment during the summer vacation season. These RTD products are the first beverage-type items planned by Foodology in collaboration with GS25 for easy consumption.

Red Water Colleti Water 500ML contains carnitine, hibiscus, organic fermented kombucha, and grapefruit, which help reduce body fat, while Blue Water Turbo Boom Water 500ML contains taurine, arginine, and zinc, which are beneficial for vitality and hydration. These are zero-sugar and low-calorie products reflecting recent beverage trends. To celebrate the launch, a 1+1 event will be held until the end of August.

On the previous day, GS25 and Foodology signed a business agreement for product development and mutual cooperation between GS Retail and Foodology. The agreement ceremony took place at the GS Retail headquarters meeting room in Gangnam-gu, Seoul, with key representatives from both sides attending, including Lee Ki-cheol, Head of Planning MD Division at GS Retail, and Park Jeong-ha, CEO of Foodology.

Through this, they plan to establish an organic work system for product development, mutually support promotional marketing of developed products, and strengthen strategic partnerships as the core of their mutual cooperation.

This content was produced with the assistance of AI translation services.